Freeway Floats & Trailers Brand Identity Refresh
Brand identity refresh for Freeway Floats and Trailers. Freeway had been using the same logo since the 1980’s and when new owners took over they approached Onfire to update the brand.
Onfire’s Sam Allan handcrafted a new icon and logotype to adorn the trailers. A custom colour system was developed to work with the Colorsteel Maxx colours. Onfire advised Freeway about on-product branding including the introduction of new branded wheel arches and fittings. The result? Freeway are now firmly positioned as New Zealand's leading custom float manufacturer.
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Deliverables included Logo, Trailer Livery, Signage, Stationery, Website, Marketing Collateral, Advertising and SEO.