Q&A with Michelle Maude
Q: Looking back are there projects that stand out for you?
I enjoyed working on the Hairstyla project because I was able to be involved from the early naming process, right through to specifying colours and buttons on the actual item - as well as the design of the logo and packaging. It’s always a pretty special moment to see your product on shelf in store and people talking about it on Facebook. This is a product I use myself, so it was even more important to get everything right for other consumers like me.
Q: How would you describe your approach to design?
I would say I have a pretty methodical design process. Research, research and more research to generate ideas. Collaborate with colleagues to help streamline those ideas, then identify key design territories to explore. I also have pretty good instincts and an eye for design detail which has stood me in good stead so far.
Q: How has your early career informed your current creative life?
I actually got into Graphic Design by default as I wasn’t sure I was cut out for Fine Art School. But I’m really glad that this is the path I have taken as it’s been a better career option for sure. My early career saw me starting from the very bottom of the design ladder, designing recruitment ads for the newspaper. Although this job was limited in creativity, I was taught to work quickly and accurately. From there I worked in an Interiors magazine where I learnt about styling photoshoots as well as designing beautiful layouts where a picture says a thousand words. In terms of how this experience has informed my current creative life, I would say, that graphic design IS my life as I haven’t worked in any other industry. Everywhere I have worked has been a learning experience and has added to where I’m at now in my design career.
Q: Can you share any trends that you see impacting the design profession here?
Anything web-oriented and rise and rise of social media. While I believe there will always be a place for traditional graphic design in the printed form, the continued dominance of the digital arena has undoubtedly impacted how we design. Although I’m pretty much a traditionalist when it comes to how I live – I don’t tweet, snapchat or instagram, I can’t help but be influenced, as a designer, by what I see online.
Q: Besides your work, what else are you passionate about?
I do love watching a good Documentary series.