EMC Bikes are the brainchild of 4 x Tour de France professional Eric MacKenzie. Onfire overhauled EMC's identity both on and off the bike, elevating it to Australasia's most desirable bicycle brand. In fact, the bikes have been so popular that demand has outstripped supply. But don't just take our word for it, here's an independent review from Ride, Australia's largest cycling magazine.
"This is one of the best looking bikes that’s passed through the office in quite a while. It was obvious once we pulled it out of the box, and it’s been confirmed by cyclist and non-cyclists, fashionistas and designers. The aesthetics of the complete package work amazingly well. It’s a beautiful bike."