EMC Bikes
Brand Strategy . Branding Design . Website Design . Product Graphic Design
EMC Bikes are the brainchild of 4 x Tour de France professional Eric MacKenzie. Onfire overhauled EMC's identity both on and off the bike, elevating it to Australasia's most desirable bicycle brand. In fact, the bikes have been so popular that demand has outstripped supply. But don't just take our word for it, here's an independent review from Ride, Australia's largest cycling magazine.
"This is one of the best looking bikes that’s passed through the office in quite a while. It was obvious once we pulled it out of the box, and it’s been confirmed by cyclist and non-cyclists, fashionistas and designers. The aesthetics of the complete package work amazingly well. It’s a beautiful bike."
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Onfire Design. Ideas Served Hot. We have proven expertise in consumer branding, corporate branding, apparel branding, brand strategy, brand identity design, visual identity, brand refresh, creative writing, above and below the line advertising, direct mail, illustration, photography, artistic and photographic retouching, visual communication, online marketing, website design, website build, optimisation (SEO) and analytics, corporate communications, investor communications, brand guardianship, signage, wayfinding, livery design, exhibition design, merchandise and point-of-purchase design, packaging design, 3D product design, production and printing management.