SRAM
Product Branding
Product branding for SRAMs Neutral Service Team bicycles. Genius Bikes were asked to supply SRAM with frames for their Neutral Service Team. This was a first for any New Zealand or Australian bicycle company all thanks to the branding created by Onfire. Publicity created by this coupe enabled Genius bikes to gain distribution in the tough USA market.
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Onfire Design. Ideas Served Hot. We have proven expertise in consumer branding, corporate branding, apparel branding, brand strategy, brand identity design, visual identity, brand refresh, creative writing, above and below the line advertising, direct mail, illustration, photography, artistic and photographic retouching, visual communication, online marketing, website design, website build, optimisation (SEO) and analytics, corporate communications, investor communications, brand guardianship, signage, wayfinding, livery design, exhibition design, merchandise and point-of-purchase design, packaging design, 3D product design, production and printing management.