About Us

Onfire Design is a specialist branding and digital design agency based in Auckland.

Established in 2005, Onfire has built an enviable reputation partnering with some of Australasia’s leading manufacturers, distributors and exporters.

An excellent history of client retention speaks volumes about the results and service we deliver.


Onfire Design works well with people who prefer a no-nonsense approach.

Clients that appreciate the value of our experience and trust us to take care of their business have achieved outstanding results.

While Onfire is a specialist in Brand Identity, Packaging Design and Web Design, it’s also a full-service creative communications agency with staff and associates that have vast experience in their fields. Between us we have worked for many of the biggest and best companies in both New Zealand and Australia.

We build, and maintain, strong brands. We’re extremely passionate about what we do. We thrive on the outcomes we achieve for our clients. And with offices in Auckland and Sydney we are able to service businesses anywhere in Australasia.

Fire up your next project. Call Sam Allan, Managing Director, on +64 21 608 204.


Igniting Brands

A strong brand, supposedly an intangible asset, can easily become a company’s single most valuable asset. Strong brands cut through clutter, differentiate the product and add immeasurable value.

The Onfire team has created red hot brands and identities for some of Australasia’s best known companies. From name creation, logo design to colour selection and creative communication we have breathed new life into their brands.

View Branding Work
  • » Brand & Identity Design
  • » Communication Design
  • » Brochures and Collateral
  • » 3D Product Graphic Design
  • » Packaging Design
  • » Placebranding
  • » Logo Design
  • » Graphic Design

Web Design

Blazing Ahead

Onfire create cutting edge, world class digital solutions - from website design and development, mobile applications to Facebook and Email campaigns.

We create digital solutions that get users clicking and sales sizzling.

View Digital Work
  • » Digital Design
  • » Website Design
  • » Digital Strategy
  • » Interaction Design
  • » Interface Design
  • » Web Development
  • » Information Architecture
  • » Integrated Communication


Packing Heat

Creating powerful packaging that engages the consumer and gets results is a key focus of Onfire Design. Strong packaging is vitally important! It’s where the rubber meets the road, where your product first engages with the customer and you have no more than a second or two to make an impression and switch on a sale.

Over the years we have created exceptional packaging solutions for a wide range of clients like CRC, McPhersons, and CDB, Progressive Foods, Briscoes and The Warehouse. (Food, beverage and consumer goods packaging)

Onfire specialises in creating powerful packaging that engages the consumer and smokes the competition.

View Packaging Work
  • Consumer Goods Packaging
    including but not exclusively:
  • » Food & Beverage
  • » Pet Food & Products
  • » Homewares
  • » Mens & Womens Apparel
  • » Sporting Apparel
  • » Sporting Goods

The Firestarters

Sam Allan, Owner
Managing Director, Auckland

Sammo started his life as an Aussie. Thankfully he relocated to NZ, aged 13, dropped the accent and promptly discovered the joys of racing a bicycle at speed. He has worked for award winning agencies including The Campaign Palace and Colenso, and was trained in design by one of the giants, physically and talent-wise, on the New Zealand design scene, Rob Coats of Coats design. "Coatsie" taught Sam well! Sammo spent 5 years in London working as a designer on mundane brands like Rolls Royce, Aston Martin and Playstation. His weekday passion is developing brands that go the distance and weekends are devoted to cycling, fishing and his family.

Aaron Conder-O'Brien
Digital Director, Auckland

Aaron is a bit of a guru at this digital stuff. He was on the net before there were pictures and can build kick arse computers from scratch – and red hot digital campaigns. Aaron has a passion for all things built from code and is resolute in delivering top shelf work across all facets of digital. He is, basically, fascinated by the ever changing ways people live their lives with technology. When he’s not happily geeking out with work, he loves cruising in his beloved E63 and spending chilled-out weekends on
Waiheke Island.

Grant Alexander
Design Director, Auckland

Grant is one of New Zealand's most awarded design specialists. Founder and principal of Studio Alexander, he also co-founded Designworks and was instrumental in building it from ground zero to an award winning company. A recipient of many Best Design Awards, Grant received the lifelong DINZ Outstanding Achievement Award in 2006 and was inaugurated into the Massey University Creative Industries Hall of Fame in 2009. After a career developing many of Australasia’s best-known brands, Grant adds further strength to Onfire, enhances its brand strategy and creative offering and provides an invaluable resource for Onfire's team and its clients.

Matt Grantham
Creative Director, Auckland

Former Southern England U15 trampoline champion, former U17 West Sussex Squash representative, failed (4 weeks) BBC Screenwriting intern, occasional ironman participant, even more occasional spin cycle instructor and a pretty average juggler. With over 18+ years of experience in brand and packaging design, Matt has experience with large scale international brands through to small scale 'garage' projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity. From iconic brands to brave challengers, Matt helps brands understand their strengths, who they are talking to and how to communicate to them then crafting unique expressions that help them thrive and stand out.

Lisa Capel
Account Director, Auckland

Your first port of call for all client enquiries, Lisa is Onfire's awesome Account Director. Prior to joining the Onfire team, her extensive experience included working with clients such as Stabicraft, Fletcher Building, Auckland Airport and Downer Construction through the Studio Alexander and Whistle agencies. A dab hand at ensuring work is delivered on time and on budget, Lisa is the perfect conduit between clients and creative. When away from the desk, Lisa and her husband enjoy living live on their lifestyle block that is also home to sheep, chooks, cows and a couple of teenagers.

Fran Allan
Creative Director, Sydney

The Auckland Warriors, Sydney Swans, Telstra Big Pond. Just a few of the big brands that Frano has created. He has been creative director of Mojo, Colenso and Singletons to name a few, winning numerous international awards including a Cannes Gold Lion and multiple Cleo and Axis awards. He’s been responsible for advertising, corporate design and strategy for some of Australasia’s best known brands. Frano is also an internationally recognised artist, and has a dramatic piece on permanent display at Te Papa
Museum, Wellington.

Jon Gosewinckel
Creative Director, Sydney

Jon is joint creative director of Onfire Sydney. He has worked in Australia and Asia and has won numerous international awards. With many years writing experience, he’s been responsible for advertising and strategy for some of Australia and New Zealand’s best known brands, including Qantas, Telstra, MLC, Arnott’s, Lion Nathan, George Weston Foods and NSW Lotteries, to name a few. Jon is a proud Sydneysider who takes great delight in the All Blacks losing. Pity about the world cup Jon.

Who we’ve worked with

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