It’s Onfire’s birthday! Over the last 15 years, the creative team has tenaciously worked its way into the heavyweight division. With an awesome list of clients, and a bunch of prestigious international awards under its belt, Onfire is an agency that really packs a punch. Take the trip down memory lane!


Following 5 years in the UK working on quaint little brands such as Aston Martin, Rolls Royce and Playstation, Sammo set up shop in Newmarket. For the next few years the Onfire brand gets a foothold - with a little mentoring from Tony and Frano along the way.

First major client

Onfire awarded the Maritimo Australia business. Over the next 7 years, the marque expands its luxury yacht range globally and Onfire plays a key role in the journey.

Onfire matures

Well, that’s questionable. But Onfire did expand by moving to Birkenhead and sharing space with Marx Design.

A theme develops

The Birkenhead days had an aquatic feel, including projects for Alloy Yachts and Doyle Sails.

ASB rebrand

Working alongside Droga5, Onfire developed new livery and comms material for ASB.

Built to fish

Onfire helps position Surtees as the leading alloy boat manufacturer. They win Exporter of the Year – twice!

I see red

Engaged by CRC on a range of projects, Onfire works on branding, packaging and advertising which continues to this day.

Olympic Success

Onfire rebrands Avanti just prior to its 2016 Olympic success with the NZ Cycling Team.

A great cause

We put our hand up to help SPCA build its new North Auckland Centre. The successful campaign helps raise more than $4 million.

Best in the world (Part 1)

Onfire and Chapter2 win a Red Dot Award, and a trifecta of gongs at New Zealand Best Design Awards.

Takapuna move

Life’s a beach. Onfire buys an office and moves to its new home in Takapuna. Not every workplace you can see dolphins on your lunch break!

And, Action

Onfire repositions the Action Manufacturing company, the makers of Britz, Maui and Kea motorhomes…and launches its all-new motorhome, the Action Everland.

Best in the world (Part 2)

Winning with WeLove. Luxerose RTD cocktails receive Gold (and Bronze) at the Dieline awards in Chicago, USA. This is an Oscar award in packaging design!

Trans Tasman Tasti

Onfire is awarded Tasti. Now showing on supermarket shelves everywhere throughout NZ and Australia.

Liquid Gold!

Manuka Emporium is the “bees knees” of honey – and so is the packaging! It picks up Gold in the World Brand Design Awards and Silver at Pentawards in London.

New look for Kiwi icon

Hubbards, the No.1 muesli brand in New Zealand, launches Bran-Ola. Design, and seriously fun attitude, created by Onfire!

The ride just gets better

70 years of unrivalled design and performance, iconic Haines Hunter choose Onfire to help refresh their brand.

New Zealand’s most internationally awarded design agency in 2019, Onfire was also voted a Top Ten global design agency by World Brand Society in 2018 and 2019. Bringing our clients even more success in 2020 would be the best possible present for our 15th birthday.