When CRC briefed us to refresh their iconic ADOS brand, we couldn’t wait to get stuck into it!
A market leader for adhesives, sealants, epoxy resins and mortar, ADOS products have been trusted by generations of professionals and home handymen alike for more than 50 years. However, while the task included an upgrade of the packaging range, it couldn’t come at a cost to the brand’s equity, existing colours and brand blocking.
As well as handcrafting the new, modern logotype, Onfire introduced a suite of supporting graphic elements and fonts to complement the identity refresh. An in-store promotion completed the assignment and helped the brand stick fast in the eye of its consumers.