A hair brush revolution

It's a Hair Brush Revolution
Hairstyla is a revolutionary ceramic hair straightening brush - it’s the new way to have gorgeous, sleek and styled hair on the go!

Onfire created the name, brand positioning, logo and packaging design.

The result? Sales have been running hot and hairstyla looks to be the must have beauty product for Christmas 2016.

Following instore and customer research we decided to steer clear of the cliché ‘women with brush’ imagery on front of pack, instead focusing on the product - choosing a rich colour palette of rose gold and black.

The outer sleeve slides off to reveal an elegant black box with rose gold band. The product is inset, and is presented with a beautiful satin finish. This creates a truly luxurious inner box experience and helps to elevate the Hairstyla well above it's competitors.

“Onfire is living proof that you don’t need a big agency to deliver big ideas. They have worked on everything from name and brand development, new packaging ranges to complete range overhauls. They can be relied on to deliver not only effective, cut-through creative, but a practical and flexible approach to getting the job done on time and within budget”. Chris, CDB

Onfire design Hairstyla Packaging Design Auckland
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