In the rapidly maturing New Zealand snack ball category, product innovation is essential for staying ahead of competitors. Tasti are consistently trialling different flavours, textures and ingredients to give the consumer new snacking experiences. Nut Butter balls were created from the food trend of adding the good fats found in this butter into an all-round daily healthy lifestyle. Wholefood balls with nut butter centres were an indulgent-treat which were a new textural experience in the range.
Using the lush, creamy texture of the hero ingredient, we created a rich visual enticement with the promise of a real nut butter hit. A butter smear that was also a brand blocking device for prominence on retail shelves delivered on the sensory experience and positioned the range as the genuinely unique option within the category.