Doyle Sails

Standing out in a sea of look alike brands

Doyle Stratis went looking for clear air.

Doyle Stratis are a world leader in performance sail design and manufacture. Awash in a sea of look-alike-brands, it was critical to develop a unique identity for this sailing icon. Onfire propelled Doyle forward with a new brand positioning, advertising campaign, colour palette, photographic style and redesigned brand elements including marketing collateral, vehicle and building signage, boat show displays and apparel.

Bespoke websites were developed for Doyle Sails New Zealand, Doyle Sails Australia, as well as Doyle's Stratis Sail Fibre.

The refresh was so successful the identity elements were adopted by Doyle lofts internationally. Onfire provide ongoing creative services.

“Sammo and the Onfire team always bring their passion and creativity to the table. They helped relaunch the Doyle Stratis Brand with refreshing ideas that really made our product stand out from the pack”. Chris McMaster, Managing Director

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