Goldair wanted to introduce a value range beneath their existing premium offer. Our brief was to create a new name, brand and packaging design across multiple SKUs.
While retaining Goldair’s brand elements, we developed a new look and feel for the Select range and included a human element to bring the packaging to life.
“Onfire is living proof that you don’t need a big agency to deliver big ideas. They have worked on everything from name and brand development, new packaging ranges to complete range overhauls. They can be relied on to deliver not only effective, cut-through creative, but a practical and flexible approach to getting the job done on time and within budget”. Goldair