Streamland

Rose honey packaging

As an established producer of premium flower and Manuka honeys in New Zealand and Asia, Streamland have developed new natural honey formulations to target niche consumer groups. Onfire were asked to develop a brand for the young, aspirational female market in the Asia-Pacific region. New Zealand honey expertly blended with rose extract created a unique product; light amber in colour with a subtle floral scent the blend has natural soothing and medicinal properties.

Onfire created the rose ballerina motif as a refined aspirational figure for the consumer. Working with box engineers the rose motif was translated into a unique origami style closure to mimic the ballerina music boxes of past generations. Embellished with soft rose gold metallics, this is a gift that can be handed down from old too young.

The brand was an immediate success upon launch in retail, selling 65,000 units in 3 months with the brand having sustained growth in the region.

Deliverables include: Packaging, box development, typography, illustration and copywriting

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