1 Hubbards Gluten Free Granola Packaging Design2
Hubbards Gluten Free Granola

Hubbards Granola has tapped into a fast-growing breakfast and snacking trend. Making a seamless transition from Cafés to retail, Granola is offering consumers a new taste experience - crispy and crunchy with on-trend ingredients and packed with good wholegrains.

onfire design elements of great logo design
Elements of a Great Logo Design

There’s nothing quite like a genuinely good logo design. Take FedEx for example – the bold font, vivid orange and purple, and the cleverly disguised arrow, hiding in the negative space between the last two letters. There’s a reason Lindon Leader, who designed the icon in 1994, won over 40 distinguished design prizes for it. What part of the FedEx logo won him those awards?

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How Branding Strengthens a Business

When you’re starting a business, it’s vital not to underestimate the importance of having a great brand strategy. Today, we’ll look at what your brand consists of, what the primary gains of a concrete brand identity are, and how you can work to solidify your brand identity. If you think branding is an area you could improve in, then read on!

onfire design branding in the age of social media
Branding in the age of social media

Social media has enabled businesses to create their own brand personas online in a way that wasn’t possible before. On every platform, businesses can express themselves in a way that ties in with their overall brand strategy, strengthening brand awareness. From choosing their avatars, logos, and colour palettes to developing their unique voices, businesses can form and strengthen an audience’s idea of who they are through social media.

onfire design how graphic design affects todays society2
How graphic design affects today’s society

Design has always been, at least in the visual sense, a means of communicating information without the use of spoken words. From the hieroglyphics and cave drawings of ancient times, all the way to today’s prevalent use of emojis, design continues to be a silent driving force in our day-to-day lives. Thanks to technology and social media, now – more than ever – we’re engaging with large amounts of content that stem from the initial creation and graphic design process.

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Onfire is on the Move to Takapuna

After nearly a decade of workin' in the Birken’, Onfire Design is on the move to 2 Burns Avenue, Takapuna, Auckland.

onfire design IEP New Day Eggs Morning Harvest Eggs Trade Stand Design 1
IEP Trade Stand

Foodstuffs hold a yearly trade show for franchisee store buyers. This year Onfire were asked to develop and design the IEP stand for the show. The back wall showcases how the co-operatives network of farms cover New Zealand main population areas, Onfire also designed and commissioned a bespoke product stand which echoed the farmers market roots of the business.

onfire design Aotea EMEX Show 2018 1
EMEX Show 2018

Onfire were asked to develop and design the Aotea stand for the 2018 EMEX show.

onfire design newcrest branding identity graphic design 2.3
Brand Identity Refresh for Newcrest

Onfire were tasked with refreshing Newcrest's identity to give it a more modern look and feel

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Hi Ha Dance Fitness Branding and Website

Created by Lleuarne Panoho, an experienced dance fitness instructor, Hī Hā is a free school programme offering an alternative form of exercise for children that are not involved in traditional sports and an opportunity for those with different strengths to shine. It’s basically excercise in disguise!

Onfire Design Aotea Ficep Excalibur magazine spread2
The Magic of Excalibur

Onfire Design created the Magic of Excalibur campaign for a new Ficep drilling machine. The output included editorial design and photo retouching.

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New Endless Fitness Website Live & Kicking!

An Endless Fitness swim spa is New Zealand’s ultimate pool to exercise, swim, relax and recover right in your own backyard. It’ll change your life!