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Not all honey is collected from flowers

As a very rare source of nectar for honeybees, Beech trees are clustered in only a few areas around New Zealand. Insects within the bark exude the nectar which honeybees forage and return to the hive. The resulting honey (known as Honeydew) is naturally rich in minerals, antioxidants and complex sugars.

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SLS Security

SLS Safe and Lock Services has been in the safe, lock and security business for over 25 years. During that time the business has rapidly expanded to cover new security technology and DNA detection services.

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Product Packaging: The Silent Salesman

Your product’s packaging should communicate your product, as well as its quality, origins, health benefits, and any other information in an honest and straightforward way. This helps build trust with your customer.

Role of graphic design in business
The Role of Graphic Design in Business

The world is consuming much more visual content than ever before. Graphic design plays an important role in business.

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Hubbards Gluten Free Granola

Hubbards Granola has tapped into a fast-growing breakfast and snacking trend. Making a seamless transition from Cafés to retail, Granola is offering consumers a new taste experience - crispy and crunchy with on-trend ingredients and packed with good wholegrains.

onfire design elements of great logo design
Elements of a Great Logo Design

There’s nothing quite like a genuinely good logo design. Take FedEx for example – the bold font, vivid orange and purple, and the cleverly disguised arrow, hiding in the negative space between the last two letters. There’s a reason Lindon Leader, who designed the icon in 1994, won over 40 distinguished design prizes for it. What part of the FedEx logo won him those awards?

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How Branding Strengthens a Business

When you’re starting a business, it’s vital not to underestimate the importance of having a great brand strategy. Today, we’ll look at what your brand consists of, what the primary gains of a concrete brand identity are, and how you can work to solidify your brand identity. If you think branding is an area you could improve in, then read on!

onfire design branding in the age of social media
Branding in the age of social media

Social media has enabled businesses to create their own brand personas online in a way that wasn’t possible before. On every platform, businesses can express themselves in a way that ties in with their overall brand strategy, strengthening brand awareness. From choosing their avatars, logos, and colour palettes to developing their unique voices, businesses can form and strengthen an audience’s idea of who they are through social media.

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How graphic design affects today’s society

Design has always been, at least in the visual sense, a means of communicating information without the use of spoken words. From the hieroglyphics and cave drawings of ancient times, all the way to today’s prevalent use of emojis, design continues to be a silent driving force in our day-to-day lives. Thanks to technology and social media, now – more than ever – we’re engaging with large amounts of content that stem from the initial creation and graphic design process.

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Onfire is on the Move to Takapuna

After nearly a decade of workin' in the Birken’, Onfire Design is on the move to 2 Burns Avenue, Takapuna, Auckland.

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IEP Trade Stand

Foodstuffs hold a yearly trade show for franchisee store buyers. This year Onfire were asked to develop and design the IEP stand for the show. The back wall showcases how the co-operatives network of farms cover New Zealand main population areas, Onfire also designed and commissioned a bespoke product stand which echoed the farmers market roots of the business.

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EMEX Show 2018

Onfire were asked to develop and design the Aotea stand for the 2018 EMEX show.

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Brand Identity Refresh for Newcrest

Onfire were tasked with refreshing Newcrest's identity to give it a more modern look and feel

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Hi Ha Dance Fitness Branding and Website

Created by Lleuarne Panoho, an experienced dance fitness instructor, Hī Hā is a free school programme offering an alternative form of exercise for children that are not involved in traditional sports and an opportunity for those with different strengths to shine. It’s basically excercise in disguise!

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The Magic of Excalibur

Onfire Design created the Magic of Excalibur campaign for a new Ficep drilling machine. The output included editorial design and photo retouching.

Endless Fitness Swim Spa Banner
New Endless Fitness Website Live & Kicking!

An Endless Fitness swim spa is New Zealand’s ultimate pool to exercise, swim, relax and recover right in your own backyard. It’ll change your life!

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Creating a Buzz at Fieldays

We helped Volkswagen launch the new e-Golf in New Zealand. Dealers were so impressed with Onfire’s electric design, it was rolled out across dealerships nationwide.

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Santa’s Ultimate Sleigh?

Andy Lefton has created the coolest sleigh we have seen!