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The Magic of Excalibur

Onfire Design created the Magic of Excalibur campaign for a new Ficep drilling machine. The output included editorial design and photo retouching.

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New Endless Fitness Website Live & Kicking!

An Endless Fitness swim spa is New Zealand’s ultimate pool to exercise, swim, relax and recover right in your own backyard. It’ll change your life!

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Creating a Buzz at Fieldays

We helped Volkswagen launch the new e-Golf in New Zealand. Dealers were so impressed with Onfire’s electric design, it was rolled out across dealerships nationwide.

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Santa’s Ultimate Sleigh?

Andy Lefton has created the coolest sleigh we have seen!

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Chapter2 Bikes on Design Assembly

Chapter2 Bikes is the new performance road bike brand by Mike Pryde. Onfire were involved extensively in the brand positioning, identity, bike graphics and website. It's great to see the work we did being recognised in the design media - read the article here DesignAssembly.

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Chapter2 Bikes takes Bronze

The 2017 New Zealand Best Design Awards have just been run and Chapter2 Bikes won Bronze. In the hotly contested Consumer Product category, Chapter2 was awarded for its amazing new bike, the Tere.

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Best Design Awards Finalist

We are super excited to announce our Chapter2 Bikes work has been selected as a finalist in the 2017 Best Design Awards.

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Streamland

Few places on earth have the raw materials for growing produce that New Zealand possesses. The purity of the water and air is world-renowned, as are its rich, volcanic soils. This is the home of Streamland and it’s from here that all their natural products flow.

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Product Packaging: The Silent Salesman

Your product’s packaging should communicate your product, as well as its quality, origins, health benefits, and any other information in an honest and straightforward way. This helps build trust with your customer.

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We Love

Name development, identity and packaging design for Streamland's range of flavoured yogurt powder.

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Aotea at Southmach

Southmach is a manufacturing and electronics show held in Christchurch, New Zealand. Onfire’s Sam Allan spent the day with the team from Aotea Machinery, the distributor for Haas, Arburg and Trumpf machinery. On display was a wide range of specialist machinery, ranging from large waterjet systems, to brake presses, electronics to smaller cutting machinery.

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Elements of a Great Logo Design

There’s nothing quite like a genuinely good logo design. Take FedEx for example – the bold font, vivid orange and purple, and the cleverly disguised arrow, hiding in the negative space between the last two letters. There’s a reason Lindon Leader, who designed the icon in 1994, won over 40 distinguished design prizes for it. What part of the FedEx logo won him those awards?

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Mastip Finalist in Export NZ Awards

Congratulations to Mastip, a finalist in the 2017 ExportNZ Awards. Mastip is a leading designer and manufacturer of innovative hot runner solutions to the plastics industry. Onfire Design is Mastip’s brand agency and recently completed a full identity refresh.

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How Branding Strengthens a Business

When you’re starting a business, it’s vital not to underestimate the importance of having a great brand strategy. Today, we’ll look at what your brand consists of, what the primary gains of a concrete brand identity are, and how you can work to solidify your brand identity. If you think branding is an area you could improve in, then read on!

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Branding in the age of social media

Social media has enabled businesses to create their own brand personas online in a way that wasn’t possible before. On every platform, businesses can express themselves in a way that ties in with their overall brand strategy, strengthening brand awareness. From choosing their avatars, logos, and colour palettes to developing their unique voices, businesses can form and strengthen an audience’s idea of who they are through social media.

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How graphic design affects today’s society

Design has always been, at least in the visual sense, a means of communicating information without the use of spoken words. From the hieroglyphics and cave drawings of ancient times, all the way to today’s prevalent use of emojis, design continues to be a silent driving force in our day-to-day lives. Thanks to technology and social media, now – more than ever – we’re engaging with large amounts of content that stem from the initial creation and graphic design process.

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Matt Grantham, a new Fire Starter at Onfire

Onfire Design has a new incendiary device! Matt Grantham, formerly of Coats Design, has just been appointed to the role of Creative Director.

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Freeway Trailers Branding

Brand identity refresh for Freeway Floats and Trailers. Freeway had been using the same logo since the 1980’s and when new owners took over they approached Onfire to update the brand.