As part of our work with Walter & Wild refreshing the Vitafresh brand, we were tasked to redesign its sub-brand, Vitasport. Sitting in the same ambient category this range is separated from the highly competitive RTD brands in the drinks aisles of supermarkets. But it still needed to speak the same modern sports language as these other national and international electrolyte RTD brands.
This start-up confectionery brand gave us full freedom to develop a brand name, identity and all imagery for their range of products, all on a realistic and carefully monitored budget. The challenge was to give a mass appeal product a vibrant personality without it appearing “down market”. We developed the variant names and identities for 3 products with simple, bold designs and bold illustrations. Our objective being clear communications for a product destined for a very competitive retail space.
Onfire Design recently worked on a new look identity for Advance Trident, one of New Zealand's leading distributors of top end Marine Electronics and Power Products. Deliverables for this project included a brand, strategy, brand positioning and identity.
Onfire Design created a company profile document for Total Access with a custom dieline to set them apart from the competition.
SLS Safe and Lock Services has been in the safe, lock and security business for over 25 years. During that time the business has rapidly expanded to cover new security technology and DNA detection services.
Created by Lleuarne Panoho, an experienced dance fitness instructor, Hī Hā is a free school programme offering an alternative form of exercise for children that are not involved in traditional sports and an opportunity for those with different strengths to shine. It’s basically excercise in disguise!
We helped Volkswagen launch the new e-Golf in New Zealand. Dealers were so impressed with Onfire’s electric design, it was rolled out across dealerships nationwide.
Brand identity refresh for Freeway Floats and Trailers. Freeway had been using the same logo since the 1980’s and when new owners took over they approached Onfire to update the brand.
Onfire Design’s recently appointed Design Director, Grant Alexander, is thrilled the Best Design Awards judges recognised The Basement Theatre's re brand.
Onfire Design designed a brochure for Naiad showcasing their new boats
Extensive branding and communication campaign for ActronAir in Australia.
When Paxton updated their fleet vehicles, the logo was upgraded along with the colour palette. This is the third brand refresh we've done for Paxton in our 20 year relationship.
Onfire Design are mad about cycling! Here are some of the designs we've made for difference cycling teams in New Zealand.
One of New Zealand’s best known brands will again be represented by our Kiwi cycle team in the upcoming Rio Olympics 2016.
To coincide with the launch of the new Surtees brochure, Onfire have developed a print and digital campaign around Surtees iQ, or SiQ for short. Here's the latest ad of the series.