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Advance Trident Rebrand

Onfire Design recently worked on a new look identity for Advance Trident, one of New Zealand's leading distributors of top end Marine Electronics and Power Products. Deliverables for this project included a brand, strategy, brand positioning and identity.

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Onfire Design & Chapter2 Bikes Win Gold Pin Award At 2018 Best Awards

Branding Design agency Onfire received a Gold Pin Award along with CHAPTER2 Bikes at the 2018 Best Awards recently. The team won in the Consumer Product category for the new Rere bike.

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2018 Best Design Awards Finalists Announced

Onfire Design area pleased to announce that the Chapter2 RERE has been nominated as a finalist in the 2018 New Zealand Best Design Awards.

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Elements of a Great Logo Design

There’s nothing quite like a genuinely good logo design. Take FedEx for example – the bold font, vivid orange and purple, and the cleverly disguised arrow, hiding in the negative space between the last two letters. There’s a reason Lindon Leader, who designed the icon in 1994, won over 40 distinguished design prizes for it. What part of the FedEx logo won him those awards?

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How Branding Strengthens a Business

When you’re starting a business, it’s vital not to underestimate the importance of having a great brand strategy. Today, we’ll look at what your brand consists of, what the primary gains of a concrete brand identity are, and how you can work to solidify your brand identity. If you think branding is an area you could improve in, then read on!

onfire design branding in the age of social media
Branding in the age of social media

Social media has enabled businesses to create their own brand personas online in a way that wasn’t possible before. On every platform, businesses can express themselves in a way that ties in with their overall brand strategy, strengthening brand awareness. From choosing their avatars, logos, and colour palettes to developing their unique voices, businesses can form and strengthen an audience’s idea of who they are through social media.

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How graphic design affects today’s society

Design has always been, at least in the visual sense, a means of communicating information without the use of spoken words. From the hieroglyphics and cave drawings of ancient times, all the way to today’s prevalent use of emojis, design continues to be a silent driving force in our day-to-day lives. Thanks to technology and social media, now – more than ever – we’re engaging with large amounts of content that stem from the initial creation and graphic design process.

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Onfire is on the Move to Takapuna

After nearly a decade of workin' in the Birken’, Onfire Design is on the move to 2 Burns Avenue, Takapuna, Auckland.

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IEP Trade Stand

Foodstuffs hold a yearly trade show for franchisee store buyers. This year Onfire were asked to develop and design the IEP stand for the show. The back wall showcases how the co-operatives network of farms cover New Zealand main population areas, Onfire also designed and commissioned a bespoke product stand which echoed the farmers market roots of the business.

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EMEX Show 2018

Onfire were asked to develop and design the Aotea stand for the 2018 EMEX show.

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The Magic of Excalibur

Onfire Design created the Magic of Excalibur campaign for a new Ficep drilling machine. The output included editorial design and photo retouching.

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New Endless Fitness Website Live & Kicking!

An Endless Fitness swim spa is New Zealand’s ultimate pool to exercise, swim, relax and recover right in your own backyard. It’ll change your life!