Southmach is a manufacturing and electronics show held in Christchurch, New Zealand. Onfire’s Sam Allan spent the day with the team from Aotea Machinery, the distributor for Haas, Arburg and Trumpf machinery. On display was a wide range of specialist machinery, ranging from large waterjet systems, to brake presses, electronics to smaller cutting machinery.
There’s nothing quite like a genuinely good logo design. Take FedEx for example – the bold font, vivid orange and purple, and the cleverly disguised arrow, hiding in the negative space between the last two letters. There’s a reason Lindon Leader, who designed the icon in 1994, won over 40 distinguished design prizes for it. What part of the FedEx logo won him those awards?
Congratulations to Mastip, a finalist in the 2017 ExportNZ Awards. Mastip is a leading designer and manufacturer of innovative hot runner solutions to the plastics industry. Onfire Design is Mastip’s brand agency and recently completed a full identity refresh.
When you’re starting a business, it’s vital not to underestimate the importance of having a great brand strategy. Today, we’ll look at what your brand consists of, what the primary gains of a concrete brand identity are, and how you can work to solidify your brand identity. If you think branding is an area you could improve in, then read on!
Social media has enabled businesses to create their own brand personas online in a way that wasn’t possible before. On every platform, businesses can express themselves in a way that ties in with their overall brand strategy, strengthening brand awareness. From choosing their avatars, logos, and colour palettes to developing their unique voices, businesses can form and strengthen an audience’s idea of who they are through social media.
Design has always been, at least in the visual sense, a means of communicating information without the use of spoken words. From the hieroglyphics and cave drawings of ancient times, all the way to today’s prevalent use of emojis, design continues to be a silent driving force in our day-to-day lives. Thanks to technology and social media, now – more than ever – we’re engaging with large amounts of content that stem from the initial creation and graphic design process.
Onfire Design has a new incendiary device! Matt Grantham, formerly of Coats Design, has just been appointed to the role of Creative Director.
Extensive branding and communication campaign for ActronAir in Australia.
Onfire Design has joined forces with one of New Zealand’s most awarded design specialists, Grant Alexander.
Campbell Stewart from Team Skoda has taken out the Omnium event at the UCI Junior World Champs. Onfire are proud to support the Skoda team in their efforts to bring on young New Zealand cycling talent.
News just in from Aigle Switzerland is the Junior Team Pursuit have won the World Championships and set a new world record of 4.01.
Streamland Honey Plant won the Emerging Exporter of the Year Award at the 2016 ExportNZ BOP Awards. Its full range of Manuka honeys, as well as special lines like Rose ’n Honey and Cranberry ’n Honey, has seen huge growth since the plant opened in 2014