This start-up confectionery brand gave us full freedom to develop a brand name, identity and all imagery for their range of products, all on a realistic and carefully monitored budget. The challenge was to give a mass appeal product a vibrant personality without it appearing “down market”. We developed the variant names and identities for 3 products with simple, bold designs and bold illustrations. Our objective being clear communications for a product destined for a very competitive retail space.
With the continued success and sales growth of Amazing Muesli's (#1 muesli in New Zealand retail), the Hubbards team are always looking for ways to innovate and surprise the muesli consumer.
As a very rare source of nectar for honeybees, Beech trees are clustered in only a few areas around New Zealand. Insects within the bark exude the nectar which honeybees forage and return to the hive. The resulting honey (known as Honeydew) is naturally rich in minerals, antioxidants and complex sugars.
Hubbards Granola has tapped into a fast-growing breakfast and snacking trend. Making a seamless transition from Cafés to retail, Granola is offering consumers a new taste experience - crispy and crunchy with on-trend ingredients and packed with good wholegrains.
Few places on earth have the raw materials for growing produce that New Zealand possesses. The purity of the water and air is world-renowned, as are its rich, volcanic soils. This is the home of Streamland and it’s from here that all their natural products flow.
Name development, identity and packaging design for Streamland's range of flavoured yogurt powder.
“Onfire were recommended to us by a supplier and they didn’t disappoint. They cleverly overhauled our branding and packaging enabling Intenza to transition from online only to include retail sales. The Onfire team were highly responsive, innovative and thoroughly professional”. Intenza
Hirepool were offering existing customers the opportunity to win a tropical getaway as part of their loyalty programme. Onfire Design's idea was to create a pack that not only captured the essence of the promotion, but created a storage box to hold the ongoing reward vouchers as they were collected.
We helped McPherson's “Moggy Doggy & Friends” Petfood range sit up and beg to be bought! McPhersons Consumer Products is one of the largest general merchandise suppliers in Australasia, and the largest housewares company.
McPherson's Consumer Products is one of the largest general merchandise suppliers in Australasia, and the largest housewares company. Through our long standing relationship with McPhersons we have created branding and packaging for some of New Zealand's biggest-name consumer brands and leading retailers including Stevens, Briscoes and The Warehouse, for everything from pet food, cookware, glassware to beauty products.
When Biosphere Nutrition, a kiwi startup, approached Onfire to create their new branding and packaging design we took the 'simple is best' approach. With powerful brand blocking and strong easy to read type the result was packaging that stood out from the crowd.