As part of our work with Walter & Wild refreshing the Vitafresh brand, we were tasked to redesign its sub-brand, Vitasport. Sitting in the same ambient category this range is separated from the highly competitive RTD brands in the drinks aisles of supermarkets. But it still needed to speak the same modern sports language as these other national and international electrolyte RTD brands.
This start-up confectionery brand gave us full freedom to develop a brand name, identity and all imagery for their range of products, all on a realistic and carefully monitored budget. The challenge was to give a mass appeal product a vibrant personality without it appearing “down market”. We developed the variant names and identities for 3 products with simple, bold designs and bold illustrations. Our objective being clear communications for a product destined for a very competitive retail space.
Onfire's client Aotea needed a model Cheetah for their stand at the EMEX show this year. We created a 3D CAD model of the Cheetah and had a miniature model laser cut. The life-size model is currently in development.
Onfire Design recently worked on a new look identity for Advance Trident, one of New Zealand's leading distributors of top end Marine Electronics and Power Products. Deliverables for this project included a brand, strategy, brand positioning and identity.
With the continued success and sales growth of Amazing Muesli's (#1 muesli in New Zealand retail), the Hubbards team are always looking for ways to innovate and surprise the muesli consumer.
Onfire have been working on the rebrand and new packaging design for Sujon frozen berries. Full project coming soon!
Onfire Design designed a brochure for Sotheby's, a luxury real estate agency that focuses on the sale of premium property in New Zealand.
As a very rare source of nectar for honeybees, Beech trees are clustered in only a few areas around New Zealand. Insects within the bark exude the nectar which honeybees forage and return to the hive. The resulting honey (known as Honeydew) is naturally rich in minerals, antioxidants and complex sugars.
SLS Safe and Lock Services has been in the safe, lock and security business for over 25 years. During that time the business has rapidly expanded to cover new security technology and DNA detection services.
Hubbards Granola has tapped into a fast-growing breakfast and snacking trend. Making a seamless transition from Cafés to retail, Granola is offering consumers a new taste experience - crispy and crunchy with on-trend ingredients and packed with good wholegrains.
Foodstuffs hold a yearly trade show for franchisee store buyers. This year Onfire were asked to develop and design the IEP stand for the show. The back wall showcases how the co-operatives network of farms cover New Zealand main population areas, Onfire also designed and commissioned a bespoke product stand which echoed the farmers market roots of the business.
Onfire were tasked with refreshing Newcrest's identity to give it a more modern look and feel
Created by Lleuarne Panoho, an experienced dance fitness instructor, Hī Hā is a free school programme offering an alternative form of exercise for children that are not involved in traditional sports and an opportunity for those with different strengths to shine. It’s basically excercise in disguise!