Mobilegeddon – are you ready?

Last month, Google rolled out a major change that has been labelled “Mobilegeddon”. According to experts, the hardest hit will be consumer facing and retail businesses. You don’t need to head for the hills, but you do need to ask yourself if can you afford to lose online traffic?

With 60% of online traffic now coming from mobile devices, Google has recognised that, as well as being relevant; content also needs to be accessible and web pages that are deemed “mobile friendly” pages will start to take priority when a user searches from their smartphone. 

A “mobile friendly” web page needs to be readable without zooming and should avoid unplayable content or horizontal scrolling and quite simply easy to use and navigate from a mobile device.

The good news is, even if your site is not deemed mobile friendly, as soon as you make the switch, the very busy Googlebots will pick up the change and re index it.

This isn’t the first time an announcement from Google has shaken things up, and it certainly won’t be the last and thankfully, there is more than one way to become mobile friendly including developing a new responsive website, or a mobile site that is stand alone and links to your existing site.

The Onfire Auckland web design team specialise in responsive and mobile development, as well as building custom e-commerce, app and CMS solutions. If you would like a free website review, give Lisa a call – +64 9 480 2036 ext 2.