Onfire Creates Graphics for SRAM's Neutral Support Team Bikes - A kiwi First!
SRAM's neutral race support program has helped countless racers in North America and Europe since its inception in 2006, and now in an Australian-first, SRAM neutral support will be covering the Australian pro peloton.
New Zealand bicycle manufacturer Genius Bikes were approached by SRAM to supply the programme with their frames. This was a first for any New Zealand or Australian bicycle company and it was all thanks to the bike branding created by Onfire. SRAM wanted the best looking bikes in the race!
The international publicity created by this coupe enabled Genius Bikes to gain distribution in the tough USA market.