Made Simple wholefood bars have become a star In Tasti’s portfolio of products. Based on the core idea of ’simple goodness’, packaging shows ‘exactly’ what is inside each bar. Simple and authentic. We were tasked with helping build upon the popularity of the product with a range extension with added plant protein.
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As part of our work with Walter & Wild refreshing the Vitafresh brand, we were tasked to redesign its sub-brand, Vitasport. Sitting in the same ambient category this range is separated from the highly competitive RTD brands in the drinks aisles of supermarkets. But it still needed to speak the same modern sports language as these other national and international electrolyte RTD brands.