Rocna Anchors

Rocna, the ultimate new generation anchor. Onfire overhauled Rocna's identity giving the brand direction and elevating its status to reflect its position as the world's strongest anchor. We developed a new brand statement 'Rocna. Rock Solid.' and created a larger than life illustration that enables the brand to stand out in a marine environment saturated by 'same same' imagery.

onfire design rocna anchors branding identity design 2
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