Akzidenz-Grotesk

The Guardian had this to say about my favourite font (used for our identity)

Akzidenz-Grotesk
Probably the best typeface ever designed. First released by the Berthold Type Foundry in 1896 in Germany, its popularity increased after it was developed in the 1950s under the direction of Günter Gerhard Lange with a wider range of weights and variants. Akzidenz influenced a whole range of other fonts including the infamous Max Miedinger’s Helvetica and Adrian Frutiger’s Univers – though neither of these has the detail and elegance of Akzidenz. Its strength derives from its neutrality and the fact that it doesn’t overdominate when used, allowing the designer more freedom and versatility

Read more here: 
http://www.theguardian.com/theobserver/gallery/2013/sep/14/the-10-best-fonts#/?picture=417118739&index=0

Onfire Design Akzidenz Grotesk Font

Share This Post:


You might also like…

onfire design hansells yoghurt packaging design 1 1 NEW WORK: Hansells Yoghurts

New packaging design for Hansells Yoghurt by Onfire Design.

onfire design culture yoghurt packaging design 9 NEW WORK: Culture Yoghurt

New Culture Yoghurt brand identity and packaging design by Onfire Design.

Onfire Design Luxerose Art Direction Photography Bring the Luxerose brand story to life

We art directed and styled a series of fashion-inspired editorial images that brought occasions and brands modern sensuality to life - the perfect addition to a girls night out, the luxe experience, the juicy, colourful and tropical recipes and sharing with BFF’s.