Akzidenz-Grotesk

The Guardian had this to say about my favourite font (used for our identity)

Akzidenz-Grotesk
Probably the best typeface ever designed. First released by the Berthold Type Foundry in 1896 in Germany, its popularity increased after it was developed in the 1950s under the direction of Günter Gerhard Lange with a wider range of weights and variants. Akzidenz influenced a whole range of other fonts including the infamous Max Miedinger’s Helvetica and Adrian Frutiger’s Univers – though neither of these has the detail and elegance of Akzidenz. Its strength derives from its neutrality and the fact that it doesn’t overdominate when used, allowing the designer more freedom and versatility

Read more here: 
http://www.theguardian.com/theobserver/gallery/2013/sep/14/the-10-best-fonts#/?picture=417118739&index=0