onfire design auckand graphic design sam allan

Sam Allan

Managing Director . PDINZ

The founder of Onfire Design, Sammo laid the foundations of his career in London where he worked on mundane brands like Rolls Royce and Aston Martin.

A specialist in working with people that make stuff, Sammo knows how to get to the bottom of a customer facing challenge. His ability to tell a story by design can be seen throughout Onfire’s portfolio. An enthusiasm in life and business precedes him and energises his team on every project that Onfire tackles.

Outside of work Sammo loves cycling with his family, or fishing the Hauraki Gulf in ‘Hot Reels’.

If you’re looking to create a brand from scratch or refresh an existing one call Sammo on +64 21 608 204 or +64 9 480 2036.

onfire design auckand graphic design aaron conder obrien

Aaron Conder-O'Brien

Digital Director

Aaron has a passion for all things built from code and is resolute in delivering top shelf work across all facets of digital. He is, basically, fascinated by the ever changing ways people live their lives with technology.

With 15 years experience in the digital space, from red hot campaigns to global e-commerce stores, Aaron can take complex problems and deliver customised solutions that work.

When he’s not happily geeking out with work, he loves rolling in his Rangie and spending chilled-out weekends on Waiheke Island.

onfire design auckand graphic design matt grantham

Matt Grantham

Creative Director . PDINZ

Former Southern England U15 trampoline champion, former U17 West Sussex Squash representative, failed (4 weeks) BBC Screenwriting intern, occasional ironman participant, even more occasional spin cycle instructor and a pretty average juggler.

With over 20 years of experience in brand and packaging design, Matt has experience with large scale international brands through to small scale 'garage' projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity.

From iconic brands to brave challengers, Matt helps brands understand their strengths, who they are talking to and how to communicate to them then crafting unique expressions that help them thrive and stand out.

onfire design auckand graphic design lisa capel

Lisa Capel

Account Director

Your first port of call for all client enquiries, Lisa is Onfire’s awesome Account Director.

Prior to joining the Onfire team, her extensive experience included working with clients such as Stabicraft, Fletcher Building, Auckland Airport and Downer Construction through the Studio Alexander and Whistle agencies. A dab hand at ensuring work is delivered on time and on budget, Lisa is the perfect conduit between clients and creative.

When away from the desk, Lisa and her husband enjoy living life on their lifestyle block that is also home to sheep, chooks, cows and a couple of teenagers.

onfire design auckand graphic design hannah alderson

Hannah Alderson

Account Manager

Previously with Air New Zealand’s in-house design team, Hannah is a top gun in print management and account service. With a keen eye for detail, and an extensive knowledge of print processes, Hannah ensures projects are cleared for take-off on time and on budget.

Hannah loves the outdoors, if she's not on the water, or in the garden, she's spending time with family on bikes. She has a compulsive hand at home projects, inside and out, and is always up to something!

onfire design auckand graphic design michael nicholls

Michael Nicholls


Michael loves curry. Malaysian being his favourite. Luckily Onfire is surrounded by good curry houses, keeping him fed and his creative juices flowing.

After studying design at university, Michael worked for various top agencies before being poached by Onfire in 2009, where he has become a key member of the creative team.

In his own time Michael is a DIY fanatic and loves building, painting and – even – mowing the lawn! (The man’s mad!) Any spare time he has is spent with his wife and “awesome” kids.

onfire design auckand graphic design georgina brothers

Georgina Brothers


Born and bred on the shore Georgina (G) hasn’t strayed too far now that she works at Onfire.

She completed a Graphic Design Degree majoring in Illustration which has proven handy with offering experience across a variety of disciplines and media. G works to constantly keep up-to-date with latest trends and styles.

Outside of work you can find her out with friends eating at one of her many favourite restaurants.

onfire design auckand graphic design tim wightman

Tim Wightman


Tim is a respected illustrator and animator with recent commissions for Icebreaker and Serious Popcorn. As a design student Tim represented New Zealand at the WorldSkills International Competition. Following his studies he worked for well known illustrator Greg Straight before becoming a permanent member of Onfire’s creative team.

When Tim’s not flexing his creative muscles, he can be seen strutting his stuff on the basketball court with his team, the Grizzlies.

The Firestarters

Our Services