Sam Allan Onfire Design

Sam Allan

Managing Director, Auckland

Sammo has over 20 years branding and packaging design experience working with some of Australasia's best known brands. He is the Founder and Managing Director of Onfire Design and a Professional Member of the Designers Institute of New Zealand (DINZ).

Sammo is a specialist in three dimensional product graphic design. His unique skill has been employed across the globe by some of the worlds leading sports brands.

He was trained in design by one of the giants, physically and talent-wise, on the New Zealand design scene, the late Rob Coats of Coats Design. “Coatsie” taught Sam well! Sammo then spent 5 years in London working as a designer on mundane brands like Rolls Royce, Aston Martin and Playstation.

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Aaron Conder-O'Brien

Digital Director, Auckland

Aaron is a bit of a guru at this digital stuff. He was on the net before there were pictures and can build kick arse computers from scratch – and red hot digital campaigns. Aaron has a passion for all things built from code and is resolute in delivering top shelf work across all facets of digital. He is, basically, fascinated by the ever changing ways people live their lives with technology. When he’s not happily geeking out with work, he loves cruising in his beloved E63 and spending chilled-out weekends on Waiheke Island.

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Matt Grantham

Creative Director, Auckland

Former Southern England U15 trampoline champion, former U17 West Sussex Squash representative, failed (4 weeks) BBC Screenwriting intern, occasional ironman participant, even more occasional spin cycle instructor and a pretty average juggler.

With over 18+ years of experience in brand and packaging design, Matt has experience with large scale international brands through to small scale 'garage' projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity. From iconic brands to brave challengers, Matt helps brands understand their strengths, who they are talking to and how to communicate to them then crafting unique expressions that help them thrive and stand out.

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Lisa Capel

Account Director, Auckland

Your first port of call for all client enquiries, Lisa is Onfire's awesome Account Director. Prior to joining the Onfire team, her extensive experience included working with clients such as Stabicraft, Fletcher Building, Auckland Airport and Downer Construction through the Studio Alexander and Whistle agencies. A dab hand at ensuring work is delivered on time and on budget, Lisa is the perfect conduit between clients and creative. When away from the desk, Lisa and her husband enjoy living life on their lifestyle block that is also home to sheep, chooks, cows and a couple of teenagers.

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Michael Nicholls

Senior Designer

Michael loves curry. Malaysian being his favourite. Luckily Onfire is surrounded by good curry houses, keeping him fed and his creative juices flowing. After leaving school, Michael studied at Unitec for a Bachelor of Design degree. He then sharpened his focus and moved to AUT where he studied for a Diploma of Graphic Communications. After university, Michael worked for various top agencies before being poached by Onfire in 2009, where he has become a key member of the team. In his own time Michael is a DIY fanatic and loves building, painting and – even – mowing the lawn! (The man’s mad!) Any spare time he has is spent with his wife and “awesome” kids.

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Georgina Brothers


Born and bred on the shore Georgina (G) hasn’t strayed too far now that she works at Onfire (even living in a house down the road). After leaving high school she completed a Graphic Design Degree majoring in Illustration which has proven handy with offering experience across a variety of disciplines and media. G has worked in the industry for four years and is constantly keeping up-to-date with latest trends and styles. Outside of work you can find her out with friends eating at one of her many favourite restaurants.

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