It can be tricky entering a product category that already has well established players. For new category entrants, the challenge is in disrupting any habitual purchasing of shoppers.
As supermarket retailers start to develop and look at richer shopper data to make decisions around ranging, FMCG manufacturers will need to understand a whole new series of metrics, how they reflect shopper behaviour and how they will shape the future of their brands and ranges.
Marketers are starting to understand more and more that their packaging is the most important media channel they have. As marketing budgets tighten and traditional above the line channels are a smaller part (or not part at all) of campaigns for most brands; focus has moved to the most cost effective ways to drive shoppers through the path to purchase, and ultimately result in product being selected from shelf and put in the trolley (or basket online).
More and more is being understood about the human mind, and what drives purchasing behaviour and brand choice. And these learnings are being used by more marketers (and design agencies like ours) in developing packaging design that works hard on shelf.
Onfire is proud to be featured in yet another packaging design book, Packaged for Life: Beer, Wine and Spirits. The book showcases the best alcoholic drinks packaging design from around the world. Onfire has two projects featured, Luxerose Cocktails and Untitled Wine.
We’re chuffed to announce that we have scooped a TDC67 Certificate of Typographic Excellence, awarded by the Type Directors Club, New York, for our Finery Cocktail packaging design and communications.
After winning a Bronze and a Silver in the 2019 Pentawards, Onfire have two projects featured in Pentaward's latest packaging design book.
Onfire is looking for a top senior full stack developer with 6+ year's experience, an ability to manage a team and organise development projects. You will have experience developing large commercial sites in Silverstripe, create world-class frontend apps with Vue, crafted web applications with Laravel and have great communications skills.
The World Brand Design Society Awards is an independent and prestigious awards scheme that celebrates the significance of commercial design and its role within society and global economics.
Carrying on the mission of delivering New Zealand's most premium cocktails, ready-to-drink, in a can for discerning, sociable grown-ups, Finery launched a new Limited Edition flavour to complement the core range in late 2020.
Onfire Design are thrilled to announce that we have received four finalist nominations for the 2020 New Zealand Best Design Awards. Congratulations to Hubbards, Hansells and Sinch Bikes.
Nood Petfood breaks into the French petfood market with their premium recipes at low prices.
Almost every garage in New Zealand has a can of CRC 556 so when Onfire was engaged to update their iconic product and extend the range it was an undertaking not taken lightly. With a cleaner, modern look and easy to navigate colour banding results have been great with significant sales increases!
Congratulations to Onfire’s Creative Director Matt Grantham for being invited by New York based The One Club for Creativity to be part of the global jury for this years Next Creative Leaders competition.
We art directed and styled a series of fashion-inspired editorial images that brought occasions and brands modern sensuality to life - the perfect addition to a girls night out, the luxe experience, the juicy, colourful and tropical recipes and sharing with BFF’s.