Best Awards 2023 Bennys Bike Shop Small Brand Identity
Brand Identity for Benny's Bike Shop

Benny Devcich lives and breathes cycling and is legendary in the New Zealand bicycling community. Onfire developed a new brand identity for Benny's boutique bike shop.

onfire design da meet our friends onfire website 650x550
Design Assembly – Meet our friends, Onfire Design

‘Meet our Friends‘ series is where we take a moment to celebrate and share a little about the diverse studios who make up our Design Assembly Friends.

203308 Onfire Were Hiring Post 1500x11244
We’re Hiring. Senior Account Manager.

Become a Firestarter. Onfire is on the hunt for an Account Manager with FMCG experience.

Social Media Campaign Auckland NZ Tuffy 2
Light-hearted Social Media Campaign for Tuffy Paper Towels

NEW WORK: A light-hearted Social Media campaign for Tuffy Paper Towels…“Mess Happens. Get Tuff!” A few burgers eaten in the process.

Pentawards Onfire Website Hero
Onfire Design Shortlisted For Pentawards Packaging Awards

We are super excited and incredibly proud to see three projects listed for nomination this year. Congratulations Talbot Forest Cheese Co., Eat... and of course Hubbards Be Mighty Granola. See you in late September Pentawards!

2022 Shortlist Square2
Talbot Forest Cheese Co. Shortlisted For The Dieline Global Packaging Awards

The Dieline has listed Talbot Forest Cheese in the highest-rated packaging projects for 2022. From 1,700 entries and 36 countries, Onfire's work has been listed in the top ten Dairy and Non Dairy Alternative.

IMG 0106 1365x2048
Under The Hood With… Matt Grantham, Creative Director of Onfire Design

Ahead of the next Under The Hood April event, Design Assembly caught up with Matt Grantham to speak about the recent brand refresh for Talbot Forest Cheese.

Onfire WBDS Awards
We've struck gold!

Off to a red hot start to the year, Onfire has picked up 2 Gold and 1 Silver at the World Brand Design Society Awards 2022 as well as being ranked 7th in the Global Agency Ranking. Congrats to our hard-working team and our wonderful clients.

onfire design hubbards granola packaging design 10
Sustainable Packaging Strategy

Thinking of an environmentally friendly move for your brand? The team at Onfire Design will help unpack all your sustainable/recyclable packaging challenges and help create a point of difference.

Hubbards Legendary Locals
Plastic: Friend or Foe During a Global Pandemic?

Supermarket News sat down with Onfire's Creative Director, Matt Grantham about how both sustainability and the global pandemic have shaped packaging design and the materials used.

onfire design tasti super food balls packaging design 1
Tasti Super Food Balls

Superfoods are mainstream. Previously a fringe consumer health trend, this has now permeated through to nearly every retail aisle. Tasti quickly identified ingredients powered by superfood ingredients and combined them with decadent flavour ingredients to create a new whole food ball offering for the consumer looking for a great tasting snack while being mindful of everyday health and wellbeing diet.

onfire design tasti fruit vege balls packaging design 2
Tasti Fruit & Vege Balls

With 68% of consumers viewing snacking to help improve their quality of life*, Tasti is constantly innovating within the everyday snacking category bringing new taste experiences to market. Fruit & Vege Wholefood Balls was a first-to-market snack ball range that did not use dates as a base ingredient which is naturally high in sugar. Utilising a vege based recipe, with fruits to bring sweet taste profiles and hints of natural colour, this new offering has a cleaner and lighter taste experience.

onfire culture yoghurt
Designing packaging for a new category entrant

It can be tricky entering a product category that already has well established players. For new category entrants, the challenge is in disrupting any habitual purchasing of shoppers.

onfire design tasti snak logs
Are you guilty of ignoring Unit Sales as a powerful measure for your brand?

As supermarket retailers start to develop and look at richer shopper data to make decisions around ranging, FMCG manufacturers will need to understand a whole new series of metrics, how they reflect shopper behaviour and how they will shape the future of their brands and ranges.

onfire design hubbards be mighty
Are you treating your packaging as your biggest media channel?

Marketers are starting to understand more and more that their packaging is the most important media channel they have. As marketing budgets tighten and traditional above the line channels are a smaller part (or not part at all) of campaigns for most brands; focus has moved to the most cost effective ways to drive shoppers through the path to purchase, and ultimately result in product being selected from shelf and put in the trolley (or basket online).

onfire
Purchasing behaviours and its impact on packaging design

More and more is being understood about the human mind, and what drives purchasing behaviour and brand choice. And these learnings are being used by more marketers (and design agencies like ours) in developing packaging design that works hard on shelf.

onfire design packaged for life design book 1
Onfire Work Featured in Packaged for Life Design Book

Onfire is proud to be featured in yet another packaging design book, Packaged for Life: Beer, Wine and Spirits. The book showcases the best alcoholic drinks packaging design from around the world. Onfire has two projects featured, Luxerose Cocktails and Untitled Wine.

Finery TDC Journal thumb 3
A fine result for Finery in New York

We’re chuffed to announce that we have scooped a TDC67 Certificate of Typographic Excellence, awarded by the Type Directors Club, New York, for our Finery Cocktail packaging design and communications.