We’re fanatical about igniting brands through strategic thinking and ideas that WOW. We don’t do beige, we don’t do lame. We create desire through disruption. We design for commercial success and win awards for our ideas and craft.
Designers, storytellers, art directors and strategic problem solvers, Onfire believes in getting under the skin of its clients’ clients and appealing to customer and user needs in ways that get noticed.
Onfire’s senior experience also enables it to employ a rigorous full-service agency approach to complex marketing challenges. Our firestarter team can then deliver across whatever channel works best for your brand. Our excellent history of client and staff retention says a lot about how we operate.
To inform, sell, surprise and entertain, we deliver ideas on brief, on budget, on time and on fire.
Brand Strategy
We help ambitious brands define who they are, what they stand for, and where they’re going. Through research, insight, and clear thinking, we turn complexity into clarity, shaping strategies that guide decisions, spark creativity, and drive growth. Whether you’re building from scratch or evolving what exists, we create the foundation for brands that lead.
Naming
A name is more than a label-it’s your first impression, your story in a single word. We create names that are distinctive, memorable, and built to last. Whether it's for a new brand, product, or service, we blend strategic insight with creative thinking to craft names that stand out and stand for something.
Brand Identity
We craft brand identities that do more than look good, they communicate who you are and what you stand for. From logos and colour systems to typography and visual language, we build cohesive identities that are distinctive, flexible, and built to perform across every touchpoint.
Packaging Design
Packaging is your brand on the frontline. It needs stopping power, shelf impact, and storytelling, all in a split second. We design packaging that not only looks great but works hard: capturing attention, building recognition, and driving sales. Bold ideas, smart systems, and execution that delivers across every format.
Communications
Clear, consistent communication turns brands into movements. We help you find your voice and use it effectively. From brand messaging and tone of voice to campaigns and content, we create communication strategies that connect with your audience, tell your story, and drive action across every channel.
Creative Writing
Great brands don’t just look the part, they sound it too. We develop comms that bring your brand’s personality to life and keep it consistent across every touchpoint. From taglines to web copy, packaging to campaign messaging, we write with clarity, purpose, and just the right amount of attitude.
Social Media Management
From strategy to content creation, we manage your social channels with purpose and personality, building brands, sparking engagement, and driving results. Whether it’s daily posts, campaigns, or community management, we make sure your brand shows up consistently, creatively, and in the right conversations.
Digital
Your digital presence is often your first handshake with the world, we make sure it counts. We create websites and digital experiences that are strategically led, beautifully designed, and built to perform.
Auckland
L1, 2 Burns Avenue
Takapuna, Auckland 0622
New Zealand
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Sydney
8 Harbour View St
Clontarf, Sydney
NSW 2093
Australia