We Are Onfire

Idea Activists

We’re fanatical about igniting brands through strategic thinking and ideas that WOW. We don’t do beige, we don’t do lame. We create desire through disruption. We design for commercial success and win awards for our ideas and craft.

Designers, storytellers, art directors and strategic problem solvers, Onfire believes in getting under the skin of its clients’ clients and appealing to customer and user needs in ways that get noticed.

Onfire’s senior experience also enables it to employ a rigorous full-service agency approach to complex marketing challenges. Our firestarter team can then deliver across whatever channel works best for your brand. Our excellent history of client and staff retention says a lot about how we operate.

To inform, sell, surprise and entertain, we deliver ideas on brief, on budget, on time and on fire.

What we do

onfire design services brand strategy

Brand Strategy

We help ambitious brands define who they are, what they stand for, and where they’re going. Through research, insight, and clear thinking, we turn complexity into clarity, shaping strategies that guide decisions, spark creativity, and drive growth. Whether you’re building from scratch or evolving what exists, we create the foundation for brands that lead.

onfire design services naming

Naming

A name is more than a label-it’s your first impression, your story in a single word. We create names that are distinctive, memorable, and built to last. Whether it's for a new brand, product, or service, we blend strategic insight with creative thinking to craft names that stand out and stand for something.

onfire design services brand identity

Brand Identity

We craft brand identities that do more than look good, they communicate who you are and what you stand for. From logos and colour systems to typography and visual language, we build cohesive identities that are distinctive, flexible, and built to perform across every touchpoint.

onfire design services packaging design

Packaging Design

Packaging is your brand on the frontline. It needs stopping power, shelf impact, and storytelling, all in a split second. We design packaging that not only looks great but works hard: capturing attention, building recognition, and driving sales. Bold ideas, smart systems, and execution that delivers across every format.

onfire design services communication2

Communications

Clear, consistent communication turns brands into movements. We help you find your voice and use it effectively. From brand messaging and tone of voice to campaigns and content, we create communication strategies that connect with your audience, tell your story, and drive action across every channel.

onfire design services tone of voice and creative writing

Creative Writing

Great brands don’t just look the part, they sound it too. We develop comms that bring your brand’s personality to life and keep it consistent across every touchpoint. From taglines to web copy, packaging to campaign messaging, we write with clarity, purpose, and just the right amount of attitude.

onfire design services social media management

Social Media Management

From strategy to content creation, we manage your social channels with purpose and personality, building brands, sparking engagement, and driving results. Whether it’s daily posts, campaigns, or community management, we make sure your brand shows up consistently, creatively, and in the right conversations.

onfire design services digital

Digital

Your digital presence is often your first handshake with the world, we make sure it counts. We create websites and digital experiences that are strategically led, beautifully designed, and built to perform.

Who we work with

onfire design clients talleys
onfire design clients hubbards
onfire design clients hansells
onfire design clients goodfood group
onfire design clients silver fern farms
onfire design clients hotspring
onfire design clients yamaha
onfire design clients crc
onfire design clients prezzy card
onfire design clients haines hunter
onfire design clients walter and wild
onfire design clients dairyworks
onfire design clients nufarm
onfire design clients cottonsoft
onfire design clients tourism holdings limited
onfire design clients arnotts
onfire design clients inghams
onfire design clients farmland

Testimonials

Michael Pryde
Founder, CEO, Performance Sports
Working with Sam and his team at Onfire was an inspiring experience. They clearly understood the brief and what we were trying to achieve with Chapter2 which was often
difficult to explain or visualise. Within days of our initial meeting we had the basis of a new brand and from there their creative team were able to develop the whole brand DNA, Brand ID and graphic design on the product and packaging.
Chris Heal
GM Sales and Marketing, CDB Goldair
Onfire is living proof that you don’t need a big agency to deliver big ideas. They have worked on everything from name and brand development, new packaging ranges to complete range overhauls.

They can be relied on to deliver not only effective, cut-through creative, but a practical and flexible approach to getting the job done on time and within budget.
Maja Szarmach
Head of Marketing and Innovation, Dairyworks
Having worked with Onfire Design on several successful packaging design projects I knew the team was well placed to deliver on the challenging brief. The outcome is a fresh, bold design that embraces the brand’s roots and story but does so with a contemporary vibrant look that sparks curiosity and attention – a real game changer for the brand and for the category!
Tuba Terekli
Marketing Co-Ordinator, Fakieh Poultry KSA
This was indeed a great project and we enjoyed working with you and the team at Onfire Design. It was hard for me to locate the best agency from around the world for this particular brand transformation...getting to know your team on the other side of the world and managing expectations on both sides during a lock down with so many details to finalise. It was indeed a year well spent. We took a 65 year old brand and brought it forward to the Saudi Arabia of now.

Get in Touch

We want to get to know you and your brand.

Flick us a message!

Auckland

+64 (0)9 480 2036

L1, 2 Burns Avenue
Takapuna, Auckland 0622
New Zealand
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Sydney

+61 (0)403 943 833

8 Harbour View St
Clontarf, Sydney
NSW 2093
Australia

Sam Allan
Managing Director
+64 21 608 204