Made by pet lovers, for pet lovers. Nood was created to disrupt the mainstream incumbents by bringing pet food which is packed with real meat and crafted and quality transparent recipes to consumers at everyday, accessible prices.
Having established strong sales and relationships in local and international markets, the Nood team engaged us to reinvigorate the packaging livery across its product portfolio. The previous livery was big on brand personality, cluttered with various product messages. Our solution retained the bold brand logo while introducing a clean photographic language that shows all key ingredient elements. Along with a simple information system explaining the nutritional composition and handwritten callout messages, the new pack livery cuts through in a busy retail category and positions Nood as the 'ethical' pet food choice.
Initially relaunching into the New Zealand market, the new livery was quickly rolled out in Australia, Canada, USA and France.