Tapping into the health and well-being trends, Tasti developed a range of snack bars aimed at the consumer who is conscious about their healthy lifestyle and the type of food that poor their day. Protein+ bars are packed with protein with added probiotics and select superfood ingredients.
We approached the design for this new offering by drawing influence from the holistic health category. Clean white packs create a canvas for the on-pack graphics to shout on shelf. A loose typographic grid, inspired by medicinal based products, is used to create a an easy to navigate information hierarchy while top down product photography showcases the ingredients and texture of each bar. The finished article exudes a modern, holistic aesthetic while cutting through with simplicity in this crowded category.
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