Faster, Higher, Stronger

Branding the fastest bike brand always turning left.

ALTIAS is the new Olympic-level integrated track cycling system developed by Velobike Innovation. Featuring framesets, wheels and components, riders can customise their bike to exact requirements necessary at elite level.

Onfire was tasked with developing the new logo, product branding and packaging for this important release. Drawing upon Neo-futuristic themes, a custom logo was created from scratch, along with striking black-on-white on-bike branding.

To enable shipping around the world, a custom bike box was designed and developed with our partner Think Packaging®. The box featured an intricate internal fitting system that enabled the frame, fork and components to be shipped without the worry of being crushed in transit.

Video Credit: ©Velobike Innovation Ltd.