United in Craft
Forged
As a heavily tourist-based economy, the local Fijian alcohol market is skewed towards bigger international brands in resorts, hospitality and retail stores. Occupying higher price points, these were supplemented with cheaper locally made options. The result? A market primed for something better.
Enter Pacific Island Beverages, a Fijian-owned, locally operated start-up brewery in Suva with the sole purpose of serving Fiji with well-crafted, meticulously-made and great-tasting beverages that serviced this gap in the market. We were tasked to create their first brand, a range of dark and light RTD cocktails of well-known mixes but formulated with a distinct Fijian flare. This brand could cut through and compete—on taste, on shelf, and on story.
