With an increased focus on delivering high tech electrical solutions it became apparent Lloyds previous brand identity and messaging no longer aligned with their offering.
Onfire was tasked with modernising the companies identity. To better reflect Lloyds new focus, a bold new minimalist logotype was crafted, along with secondary design system based on electrical schematic diagrams. The companies long standing core blue was woven into an exciting new abstract colour system that morphed across various assets. Employing only qualified skilled tradesmen, Lloyds point-of-difference was their staff. A new brand positioning was introduced to reflect this. The new identity was rolled out across multiple touch points, from vans, uniforms to office and site signage. Lloyds new identity helps future-proof them, injecting energy via a system that works across all parts of their business.
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