Plant Based Creamery
Lust & Envy
A small team of yoghurt lovers set out to make a range of plant-based yoghurts that are ethically made, rich and creamy. They were looking to solve the main issue for the Plant-based consumer was truly dessert-level tasty flavours. The result was four lusciously flavoured yoghurts that consumers would, quite literally, lust after.
This was our starting point for creating a unique brand for the category. Naming was inspired by the super-indulgent flavours, lust-worthy creamy flavours that everyone - plant-based, Vegans, Vegetarians and even the dairy alternative consumers would envy.
