Nufarm
For seven years Onfire was responsible for all of Nufarm’s communication creative across print, outdoor and digital. The work ran across all major industry sectors from Horticulture, Growers, Forestry and Agriculture including retail partnerships across Farm Source, Farmlands, Horticentre and PGG Wrightson. Onfire heroed the Nufarm brand helping it strengthen and grow.
Over that time we developed an in-depth knowledge of the Nufarm brand successfully delivering naming, brand strategy, new brand development, writing, advertising, tactical sales campaigns and brand collateral.
Below is just a small selection of work over that time.
Despite being a world first breakthrough in the development of herbicide, Nufarm Crucial had failed to gain traction with New Zealand’s farming community. The scientific approach being used in promotions simply wasn’t cutting through. Onfire Design was appointed to develop a new campaign. It was decided that Crucial should break with traditional herbicide advertising and demonstrate the product’s many benefits in a way that would instantly engage busy farmers in an easily understood, less scientific form.