Pharmapac
Pharmapac have been designing and manufacturing market leading plastic packaging solutions for the pharmaceutical and honey (apiculture) industries for over 30 years.
The New Zealand apiculture industry is a $5 billion industry. Each year a conference and trade exhibition is held to showcase the honey industry.
Our brief? To create a buzz and strengthen Pharmapac's position as the leading honey jar supplier.
Like busy bees, we set about developing a new brand positioning ‘Ideas worth bottling’, perfectly encapsulating Pharmapac's design led philosophy. To support this new positioning and stand out from the crowd, we created a larger that life 3D bee sculpture made of Pharmapac's honey jars. Onfire also developed a suite of sales and marketing material for the show built around the bee and ‘Ideas worth bottling’.
The result? The show was a massive success! The bee was photographed and shared across multiple social media channels.
Thanks to Pharmapac for being supportive of the bee and to Bootleg for bringing it to life.
© All images are copyright of Onfire Design and cannot be used without prior permission.
