Sam Allan Onfire Design3

Sam Allan

Founder . PDINZ

The founder of Onfire Design, Sammo laid the foundations of his career in London where he worked on mundane brands like Rolls Royce, Aston Martin and Playstation.

A specialist in working with people that make stuff, Sammo knows how to get to the bottom of a customer facing challenge. His ability to tell a story by design can be seen throughout Onfire’s portfolio. An enthusiasm in life and business precedes him and energises his team on every project that Onfire tackles.

Outside of work Sammo loves cycling or fishing the Hauraki Gulf with his family.

If you’re looking to create a brand or refresh an existing one, call Sammo on +64 21 608 204 or +64 9 480 2036.

Matt Grantham Onfire Design2

Matt Grantham

Creative Director . PDINZ

Former Southern England U15 trampoline champion, former U17 West Sussex Squash representative, failed (4 weeks) BBC Screenwriting intern, occasional ironman participant, even more occasional spin cycle instructor and a pretty average juggler.

With over 20 years of experience in brand and packaging design, Matt has experience with large scale international brands through to small scale 'garage' projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity.

From iconic brands to brave challengers, Matt helps brands understand their strengths, who they are talking to and how to communicate to them then crafting unique expressions that help them thrive and stand out.

Lisa Capel Onfire Design4

Lisa Capel

Account Director

Your first port of call for all client enquiries, Lisa is Onfire’s awesome Account Director.

Highly professional, Lisa is a dab hand at ensuring work is delivered on time and on budget, and is the perfect conduit between clients and creative.

When away from the desk, Lisa and her husband enjoy living life on their lifestyle block that is also home to sheep, chooks and cows.

Aaron Conder Obrien Onfire Design2

Aaron Conder-O’Brien

Digital Director

The founder of Onfire Digital, Aaron has a passion for all things built from code and is resolute in delivering top shelf work across all facets of digital.

In the industry he’s what’s called a ‘Digital Unicorn’. He can work his magic to answer complex problems and deliver customised solutions that work. 

Custom Websites, Intranet Systems, Customer Loyalty Programmes, Apps and more - Aaron and his team deliver.

When he’s not geeking out with work, he loves rolling in his S4 and spending chilled-out weekends with Sarah.

Natasha Alimova Onfire Design2

Natasha Alimova

Senior Designer

Natasha’s career in branding and packaging spans multi-continents. With significant FMCG experience working on international consumer brands from Coca-Cola, KFC to Goodman Fielder and Griffins, Natasha’s ability to bring strategic and creative vision to her work means she is always on fire! Fluent in three languages, Natasha is also a dab hand at illustration and sculpture. 

When she’s not thinking up a creative storm, Natasha loves spending time with her family.

Jade Woods Onfire Design2

Jade Woods

Account Manager

Jade is a true firestarter – she’s passionate about great design that ignites brands and makes sure projects are on time, on budget and on fire!

After graduating with a Bachelor of Communications, Jade held creative industry roles in London, New York and Sydney before returning to Auckland where she has specialised in FMCG working with some of the countries leading producers.

Away from work, she loves travelling, food and outdoor activities, especially skiing and running.



Michael Nicholls Onfire Design2

Michael Nicholls


The Swiss army knife of design, Michael is an award winning branding and packaging designer with multiple New Zealand Best Design Awards to his name.

For over a decade Michael has been an integral part of the Onfire team, living and breathing creativity, craft and precision.

In his own time Michael is a DIY fanatic and loves building, painting and – even – mowing the lawn! (The man’s mad!) Any spare time he has is spent with his wife and “awesome” kids.

Alice Ferner Onfire Design6

Alice Ferner


Graduating with first-class honours at Massey University, Alice is a designer and accomplished illustrator.

Alice has a real passion for being able to grow strong brands and tell their unique stories through crafted and considered design. Her belief in strong ideas helps brands successfully connect with their audiences.

Jane Allan Onfire Design2

Jane Allan


If you ask anyone in the office, Jane is really in charge (just don’t tell Sammo).

With a successful background in finance and project management, Jane is the brains of the operation advising on finance and accounting.

Away from Onfire, Jane is Managing Director of a trendy alcohol brand. When she’s not creating amazing new flavours she enjoys spending time with her family.


Jason Loeve Onfire Design

Jason Loeve


Jason has a stack full of skills working in both agency and product settings. He enjoys a complex build challenge or pixel perfect brochure site and has been involved in large projects for Vodafone, Westpac, Griffins and more. Jason brings a wealth of knowledge to any Onfire digital project whether it’s frontend, backend to analytics.

Dan Tate Onfire Design

Daniel Tate


Some say there could be a nest of birds hiding in Dans beard but one things for certain – he’s a hotshot when it comes to developing kick arse code. A dab hand at front end, he is also skilled at Brazilian jiu-jitsu. His ability to grapple and fight code into submission is legendary!

Living in Piha, Dan enjoys cruising the beach or listening to his favourite band…loud!

Tim Wightman Onfire Design3

Tim Wightman


Tim is a respected illustrator and animator with recent commissions for Icebreaker and Serious Popcorn. As a design student Tim represented New Zealand at the WorldSkills International Competition. Following his studies he worked for well known illustrator Greg Straight before becoming a permanent member of Onfire’s creative team.

When Tim’s not flexing his creative muscles, he can be seen strutting his stuff on the basketball court with his team, the Grizzlies.

Womble Allan Onfire Design

Womble Allan

Client Service

Womble is the highly regarded agency mascot and takes care of the emotional needs of Onfire. A pure bred fox terrier, he's sensitive, cuddly, licky and loves essential doggy activities like chasing a ball, going mountain biking or fighting a fish on the Waitemata. He tends to think he's human, often providing incisive feedback on campaigns and strategy. Five days a week (sometimes more) he hangs out under Sammo’s desk – farting and snoozing away the day. Womble has been known to poke his nose into staff bags and eat the odd agency lunch. Bad dog!