Sam Allan Onfire Design3

Sam Allan

Founder . PDINZ

The founder of Onfire Design, Sammo laid the foundations of his career in London where he worked on mundane brands like Rolls Royce, Aston Martin and Playstation.

A specialist in working with people that make stuff, Sammo knows how to get to the bottom of a customer facing challenge. His ability to tell a story by design can be seen throughout Onfire’s portfolio. An enthusiasm in life and business precedes him and energises his team on every project that Onfire tackles.

Outside of work Sammo loves cycling or fishing the Hauraki Gulf with his family.

If you’re looking to create a brand or refresh an existing one, call Sammo on +64 21 608 204 or +64 9 480 2036.

Matt Grantham Onfire Design2

Matt Grantham

Creative Director . PDINZ

Former Southern England U15 trampoline champion, former U17 West Sussex Squash representative, failed (4 weeks) BBC Screenwriting intern, occasional ironman participant, even more occasional spin cycle instructor and a pretty average juggler.

With over 20 years of experience in brand and packaging design, Matt has experience with large scale international brands through to small scale 'garage' projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity.

From iconic brands to brave challengers, Matt helps brands understand their strengths, who they are talking to and how to communicate to them then crafting unique expressions that help them thrive and stand out.

Lisa Capel Onfire Design4

Lisa Capel

Account Director

Your first port of call for all client enquiries, Lisa is Onfire’s awesome Account Director.

Highly professional, Lisa is a dab hand at ensuring work is delivered on time and on budget, and is the perfect conduit between clients and creative.

When away from the desk, Lisa and her husband enjoy living life on their lifestyle block that is also home to sheep, chooks and cows.

Aaron Conder Obrien Onfire Design2

Aaron Conder-O’Brien

Digital Director

The founder of Onfire Digital, Aaron has a passion for all things built from code and is resolute in delivering top shelf work across all facets of digital.

In the industry he’s what’s called a ‘Digital Unicorn’. He can work his magic to answer complex problems and deliver customised solutions that work. 

Custom Websites, Intranet Systems, Customer Loyalty Programmes, Apps and more - Aaron and his team deliver.

When he’s not geeking out with work, he loves rolling in his S4 and spending chilled-out weekends with Sarah.

Jane Allan Onfire Design2

Jane Allan


If you ask anyone in the office, Jane is really in charge (just don’t tell Sammo).

With a successful background in finance and project management, Jane is the brains of the operation advising on finance and accounting.

Away from Onfire, Jane is Managing Director of a trendy alcohol brand. When she’s not creating amazing new flavours she enjoys spending time with her family.