Sam Allan Onfire Design3

Sam Allan

Founder . PDINZ

The founder of Onfire Design, Sammo laid the foundations of his design career in London where he worked on mundane brands like Rolls Royce and Aston Martin.

A specialist in working with people that make stuff, Sammo knows how to get to the bottom of a customer facing challenge. His ability to tell a story by design can be seen throughout Onfire’s portfolio. An enthusiasm in life and business precedes him and energises his team on every project that Onfire tackles.

Outside of work Sammo loves cycling with his family, or fishing the Hauraki Gulf in ‘Hot Reels’.

If you’re looking to create a brand or refresh an existing one call Sammo on +64 21 608 204 or +64 9 480 2036.

Matt Grantham Onfire Design2

Matt Grantham

Creative Director . PDINZ

Former Southern England U15 trampoline champion, former U17 West Sussex Squash representative, failed (4 weeks) BBC Screenwriting intern, occasional ironman participant, even more occasional spin cycle instructor and a pretty average juggler.

With over 20 years of experience in brand and packaging design, Matt has experience with large scale international brands through to small scale 'garage' projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity.

From iconic brands to brave challengers, Matt helps brands understand their strengths, who they are talking to and how to communicate to them then crafting unique expressions that help them thrive and stand out.

Aaron Conder Obrien Onfire Design2

Aaron Conder-O’Brien

Digital Director

The founder of Onfire Digital, Aaron has a passion for all things built from code and is resolute in delivering top shelf work across all facets of digital.

In the industry he’s what’s called a ‘Digital Unicorn’. He can work his magic to answer complex problems and deliver customised solutions that work. 

Custom Websites, Intranet Systems, Customer Loyalty Programmes, Apps and more - Aaron and his team deliver.

When he’s not geeking out with work, he loves rolling in his E63 and spending chilled-out weekends with Sarah and his pooch, Roxie the Foxie.

Lisa Capel Onfire Design4

Lisa Capel

Account Director

Your first port of call for all client enquiries, Lisa is Onfire’s awesome Account Director.

Prior to joining the Onfire team, her extensive experience included working with clients such as Stabicraft, Fletcher Building, Auckland Airport and Downer Construction through the Studio Alexander and Whistle agencies. A dab hand at ensuring work is delivered on time and on budget, Lisa is the perfect conduit between clients and creative.

When away from the desk, Lisa and her husband enjoy living life on their lifestyle block that is also home to sheep, chooks, cows and a couple of teenagers.

Michael Nicholls Onfire Design2

Michael Nicholls


Michael loves curry. Malaysian being his favourite. Luckily Onfire is surrounded by good curry houses, keeping him fed and his creative juices flowing.

After studying design at university, Michael worked for various top agencies before being poached by Onfire in 2009, where he has become a key member of the creative team.

In his own time Michael is a DIY fanatic and loves building, painting and – even – mowing the lawn! (The man’s mad!) Any spare time he has is spent with his wife and “awesome” kids.

Nat Corbett Onfire Design

Natalie Corbett-Hall


Natalie is an award-winning designer. Specialising in branding, she has over 10 years experience working with a variety of industries.

Nat has a real passion for being able to grow strong brands and tell their unique stories through crafted and considered design. Her belief in strong ideas make stronger design, helps brands successfully connect with their audiences.

Music is a big part of her life…but her musical aspirations of starting an angry girl rock band, haven’t yet come to fruition.

Luckily she's got her own band including Seth, Larry and Ciri. 

Jane Allan Onfire Design2

Jane Allan


If you ask anyone in the office, Jane is really in charge (just don’t tell Sammo).

With a successful background in finance and project management, Jane is the brains of the operation advising on finance and accounting.

Away from Onfire, Jane is Managing Director of a trendy alcohol brand and high-end renovation company.

When she’s not creating amazing new flavours or turning water into wine in construction she enjoys spending time with her family.


Dan Tate Onfire Design

Daniel Tate


Some say there could be a nest of birds hiding in Dans beard but one things for certain – he’s a hotshot when it comes to developing kick arse code. A dab hand at front end, he is also skilled at Brazilian jiu-jitsu. His ability to grapple and fight code into submission is legendary!

Living in Piha, Dan enjoys cruising the beach or listening to his favourite band…loud!

Tim Wightman Onfire Design2

Tim Wightman


Tim is a respected illustrator and animator with recent commissions for Icebreaker and Serious Popcorn. As a design student Tim represented New Zealand at the WorldSkills International Competition. Following his studies he worked for well known illustrator Greg Straight before becoming a permanent member of Onfire’s creative team.

When Tim’s not flexing his creative muscles, he can be seen strutting his stuff on the basketball court with his team, the Grizzlies.

Vinnie Watson Onfire Design

Vinnie Watson


He may not be as well known as Tony Hawk, Nyjah Huston or Pedro Barros but Vinnie ‘Wild’ Watson knows how to tame the halfpipe. When he’s not flying down the wall of death on his face Vinnie is pounding out lines of serious code.

Away from the office he loves spending time with the family, teaching his kids some daredevil tricks!

Womble Allan Onfire Design

Womble Allan

Client Service

Womble is the highly regarded agency mascot and takes care of the emotional needs of Onfire. A pure bred fox terrier, he's sensitive, cuddly, licky and loves essential doggy activities like chasing a ball, going mountain biking or fighting a fish on the Waitemata. He tends to think he's human, often providing incisive feedback on campaigns and strategy. Five days a week (sometimes more) he hangs out under Sammo’s desk – farting and snoozing away the day. Womble has been known to poke his nose into staff bags and eat the odd agency lunch. Bad dog!

The Firestarters

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