Action is Australasia’s largest quality vehicle specialiser – manufacturing and modifying transportation for the tourism, freight, medical and emergency fields. They are the leading manufacturer of motorhomes and campervans in New Zealand having built over 15,000 for Britz, Maui and Kea.
Onfire's task was two fold. Firstly reposition the parent manufacturing business and secondly launch a new direct-to-market motorhome brand using the Action name.
Action vehicles are over engineered. Their systems and technologies are tested over literally millions of kilometres to ensure they perform in THL’s harsh rental environment.
Our challenge was to develop a brand name and positioning that would reflect the durability, quality and comfort of these vehicles.
The Action Everland, the ‘Unstoppable’ motorhome was born.
Deliverables included Naming, Identity, Vehicle Graphics, Website, Story Telling Videos, Print Communication & Social.