Hubbards Light & Right Cereal

Go forth and conquer

Light & Right is a core product within the Hubbards portfolio. As the first brand to release a range perfectly balanced between good-for-you ingredients and the right sort of fuel to power Kiwis through their day, this has become a firm consumer favourite.

As part of our overall brand refresh for Hubbards, Light & Right is reinvigorated. As a dramatic change from the soft, earthy colour palette and photography of its previous incarnation, the new packaging is bold, bright and confident. Sub-brand typography is now oversized, simplified and loud, with playful secondary typography adding movement. Top-down cereal photography adds the all-important yum factor. This is Light & Right for the active, creative, go-getting New Zealander!

© All images are copyright of Onfire Design and cannot be used without prior permission.

Onfire 04AUG21 32120 R3
Light Right 007 R
Light Right 021 R
Light Right 005 R
Light Right 003 R
Onfire 04AUG21 32130 R2
Light Right 008 R
Light Right Before After R