As an established producer of premium flower and Manuka honeys in New Zealand and Asia, Streamland have developed new natural honey formulations to target niche consumer groups. Onfire were asked to develop a brand for the young, aspirational female market in the Asia-Pacific region. New Zealand honey expertly blended with rose extract created a unique product; light amber in colour with a subtle floral scent the blend has natural soothing and medicinal properties.
Onfire created the rose ballerina motif as a refined aspirational figure for the consumer. Working with box engineers the rose motif was translated into a unique origami style closure to mimic the ballerina music boxes of past generations. Embellished with soft rose gold metallics, this is a gift that can be handed down from old too young.
The brand was an immediate success upon launch in retail, selling 65,000 units in 3 months with the brand having sustained growth in the region.
Deliverables include: Packaging, box development, typography, illustration and copywriting.
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