Welcome to the Forest Friends

We found inspiration in its forest origins. Bringing this to life with a bold typographic woodblock pattern. Through which weaves botanical style local flora, fauna and birdlife illustrations; the size of which allows for multiple crops applied across the cheese styles. This creates an ever-changing forest scene in retail. The previously dated brand logo lozenge was taken away, allowing for a new wordmark to be used at a much bigger scale, with a considered mix of refined and rough tree-like letterforms.

Inspired by its new motto, 'United in the love of cheese', a shield-shaped label is applied with refreshed taste descriptions with a pale colour palette to aid product navigation. The result is a brand that sparks curiosity with a distinctive opinion and personality in a category awash with various iterations of the now commoditised craft story.

“Having worked with Onfire Design on several successful packaging design projects I knew the team was well placed to deliver on the challenging brief. The outcome is a fresh, bold design that embraces the brand’s roots and story but does so with a contemporary vibrant look that sparks curiosity and attention – a real game changer for the brand and for the category!” Maja, Marketing Manager

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