Tasti goes big. Big flavour, big textures and big protein. Oversized creamy layered choc bars that are packed with protein to meet an unmet consumer need in the snack bar category. Working within the existing Tasti livery framework, we developed a design language based around the active lifestyle that needs to be fuelled. Oversized product photography showcases bar texture with complimentary ingredient styling inspired by premium desserts references the rich flavour profiles. Rough cement texture and fatigued typography talk to the active lifestyle and sustenance that the product fulfils.
This is Tasti at its most robust and introduces the brand into the daily ‘healthy fuel’ consumer space.
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