Now That’s Total Access

Challenge

Total Access are specialists in getting people and gear into hard-to-reach places. Scissor lifts, scaffolding, abseiling equipment — if it gets you up, over or into somewhere difficult, they’ve got it covered.

But Total Access aren’t just another equipment hire company. The challenge was to create a campaign that made that difference impossible to miss.

Solution

Onfire were brought in to develop a new campaign around Total Access’ can-do attitude.

The spark came during an early meeting with the company director, who told us about a heli-fishing trip to a remote island. Complete with a jetty built entirely from scaffolding.

That story said everything.

So we set about creating a series of quirky illustrations showing Total Access going where others wouldn’t, couldn’t or simply hadn’t thought of. A playful campaign built around one simple idea: when it comes to access, almost nowhere is off limits.