![Onfire Design Giles Luncheonette Branding](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-Giles-Luncheonette-Branding.jpg)
As Onfire does a lot of nautical creative work we thought it would be great to have our very own sea life in the office...nothing like a 10ft tall Octopus to greet you each day!
![Onfire design Giles Luncheinette branding design Auckland](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-design-Giles-Luncheinette-branding-design-Auckland.jpg)
Onfire Design recently created the identity for Giles Luncheonette, a refreshing cafe located in the lower CDB of Auckland city.
![Onfire Journal Banner2](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Journal-Banner2.jpg)
Building a brand and managing it effectively can play an integral part in making this happen for a business. If done properly, branding can elevate your differentiate your product or service and provide your customers with a justifiable reason to choose you over your competitors.
![Onfire Journal Banner](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Journal-Banner.jpg)
Every year hundreds of great new consumer products hit the shelves around New Zealand, most of which fail to hit their mark with their target audience.
![Onfire design Fran Allan Queenscliffe Exhibition](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-design-Fran-Allan-Queenscliffe-Exhibition.jpg)
Onfire Design's Fran Allan has an exhibition down at Angel Restaurant in Queenscliffe, he has some of his own private collection on display so well worth a look.
![Onfire design Bike Rack](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-design-Bike-Rack.png)
Have a look at what we bought!
![Onfire Design Oli Free Seas New Zealand](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-Oli-Free-Seas-New-Zealand.jpg)
Here at Onfire Design we love boating, sharing the ocean with the fish, dolphins and whales that inhabit our area. We sure hope this drilling doesn't wreck their environment (and ours).
![Onfire Design CRC Tough Wash and Ultra Gloss Promo](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-CRC-Tough-Wash-and-Ultra-Gloss-Promo.jpg)
Onfire designed the new CRC Car Care range, here Johno Lester shows us just how good the Tough Wash, Ultra Gloss and Wash & Wax really is!
![Onfire Design Pachoud Yacht](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-Pachoud-Yacht.jpg)
Onfire Design are pleased to announce Pachoud Yachts as a new client. Pachoud build composite motor yachts from 15 - 50 metres in length. They are currently building a 24m Helicat where a chopper can land on the roof! How cool is that?
![Onfire News3](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-News3.jpg)
Onfire Design worked with NFW to create a set of radio advertisements to promote their extensive range of quality farming products and services.
![Onfire Design GTO Printers Letterpress Day 01](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-GTO-Printers-Letterpress-Day-01.jpg)
The Onfire Design team went and tried out their letterpress skills with Graham and Greg from GTO Printers, check out some of the photos here.
![Onfire Design Elandra Yachts Progess](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-Elandra-Yachts-Progess.png)
The Elandra Yachts plug is well underway. We're super excited to be able to see the yacht take shape.
![Onfire Design PHP Web Design2](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-PHP-Web-Design2.jpg)
Are you looking for a new challenge? Do you live to code? Do you spend every waking hour thinking about green screens, PHP, Linux, Servers and Gaming?
![Onfire Design photoshoot helpers womble and spud 01](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-photoshoot-helpers-womble-and-spud-01.jpg)
A few pics from yesterdays staff photos...Womble and Spud, our account service directors were the stars of the show
![Onfire design bicycle kit branding auckland](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-design-bicycle-kit-branding-auckland.jpg)
A few pics from yesterdays staff photos...Womble and Spud, our account service directors were the stars of the show
![Onfire design straightline business card design auckland 01](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-design-straightline-business-card-design-auckland-01.jpg)
Straightline Builders are a boutique construction company in Auckland, New Zealand. They specialise in historic renovations, where craftsmanship and attention to detail are key.
![Onfire Design Video sign painting](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-Video-sign-painting.jpg)
Cool video on hand painted signs...master craftsmen at work
![Onfire Design Akzidenz Grotesk Font](/assets/Uploads/News/_resampled/resampleWyI2MDAiLCI0NTAiXQ/Onfire-Design-Akzidenz-Grotesk-Font.jpg)
The Guardian had this to say about my favourite font, Akzidenz-Grotesk (used for our identity)