Hirepool were offering existing customers the opportunity to win a tropical getaway as part of their loyalty programme. Onfire Design’s idea was to create a pack that not only captured the essence of the promotion, but created a storage box to hold the ongoing reward vouchers as they were collected.
In a nutshell - workman attire on the front, and a bright island shirt / holiday vibe underneath - giving it the perfect contrast and opening experience.
Think Packaging created the unique information pack which is sealed with Velcro, just like a Hi Vis jacket and also featured additional tactile elements, like the pocket, badge and collar to really bring the concept to life.
Deliverables included Logo Design, Direct Mail, Website and Collateral