It’s a Sinch. New e-bikes hit NZ market.

Further, Faster, Easier

A new player in the electric bike game will be launched nationwide this month, with the emphasis on excellent value for money, quality product, servicing and family involvement.

The parent company Delve DMD are confident that Sinch electric bikes will be a significant contender in the New Zealand cycling industry. 

onfire design sinch ebikes new zealand

Co-owners Kim Struthers and Stephen James are deeply immersed in the business of cycling.

Kim’s father John created the renowned Avanti Bike brand in the 1980s and Kim has had over 25 years in the bicycle industry including Country Manager of Avanti NZ.

Stephen is a former New Zealand representative rider on both the road and track and has also worked in the cycling industry for more than two decades, including head of product development for Avanti.

They are convinced Sinch electric bikes will provide the best quality and value for money available in New Zealand.

"Our quest is simple: to make biking more accessible, affordable and enjoyable for more people.

"What we want is to provide consumers with incredible value for money," Kim said.

In addition, they are promoting a new business model to change the experience in bicycle showrooms.

The 22 stores nationwide all have a Sinch Experience Centre. Details on each type of electric bike can be studied on line at, customers can then visit one of the locations, take a bike for a test ride and make their selection.

From the time they have chosen which bike they like, delivery is completed within five days and assembled by a specialist mechanic. Sinch oversee all the preparation. Bikes are customised to suit the individual's riding style. 

"We really want Sinch customers to have the best cycling experience," Stephen said. "We've taken a stance of saying we're not going to ship a box. Come into a Sinch Experience Centre and you'll get a great bike, good service and you'll know it's all done properly.

They are targeting three types of customers:

The socialisers: those looking to explore further afield or go on riding tours with family and friends;

The commuters: those looking for an alternative mode of transport;

The exercisers: those who like being outdoors and active.

There are four essential types of e-bikes.

The Jaunt is a unisex model which features a comfortable step-through frame, an upright riding position, easy mounting and dismounting and with carrying and lighting solutions to make for a safe ride;

The Rush, an urban/commuter e-bike, suited to all-round point riding around the city or on urban trips;

And the Mode and Mode Women's bikes suited to on or off-road riding. The Women's version has specific geometry to make it a more comfortable and enjoyable ride.

In addition, there is a Junior version, aimed no solely for children or teenagers but also for shorter adults.

All bikes are equipped with a Shimano mid drive motor and components. A fully charged battery is capable of assisting you up to 32km in speed and 150km in distance depending on the terrain and mode of riding.

Sinch electric bikes start from $2899, a seriously competitive price with full Shimano motor and components.

Stephen, as a former competitive bike rider, is sold on the e-bike option.

“You have your competitive side, but it gets to the stage where you just want to go out and enjoy yourself. That's what electric bikes have done. Customers try the bikes out and the ease and fun bring on the smile.”

Both use the term “the e-bike smile”, which comes from the customers who have been lucky enough to have had the Sinch e-bike experience.

As for the business model, Sinch e-bikes are bought directly from the company DMD, albeit through the centres nationwide.

The initial Sinch range of e-bikes will be in stores from late April 2019; the full range will be on offer late May 2019.

In an increasingly crowded cycling marketplace, this is without a doubt a case of "try it, you'll like it".

Further, Faster, Easier

Kim Struthers

Stephen James

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