NEW WORK: CRC 556 Packaging
Almost every garage in New Zealand has a can of CRC so when Onfire Design was engaged to update their iconic 556 product and extend the range it was an undertaking not taken lightly.
Careful to retain existing brand equity including CRC’s trusted signature red, Onfire introduced a cleaner, modern look with easy to navigate colour banding. The launch was supported with two cheeky TVCs 'Squeeks Squeeks' and 'Tough Nuts’.
Onfire's Sam Allan commented "With new packs on their way we had to produce the TVCs during COVID lock-down, no easy task with everyone working remotely and no access to talent. A rejig of the creative and some inventive ways to produce the TVCs resulted in a couple of ads that work hard.”
Sales results have been significant.
Adam Gaskill, CRC’s Marketing Manager had this to say "We are really pleased with the new look and the positive impact it is having on the range."