NEW WORK: Hansells Yoghurts
New packaging design for Hansells Yoghurt by Onfire Design.
We have been refreshing core ranges within the Hansells brand. Decluttering and connecting products back to their authentic ingredient roots, the Hansells brand now has new vigour and a renewed ‘foodie’ energy with a subtle nod to the past.
The much-loved powdered yoghurt range was suffering from front pack message fatigue, trying to say everything but failing to connect with the modern DIY foodie.