Tasti Super Food Balls

onfire design tasti super food balls packaging design 1

Superfoods are mainstream. Previously a fringe consumer health trend, this has now permeated through to nearly every retail aisle. Tasti quickly identified ingredients powered by superfood ingredients and combined them with decadent flavour ingredients to create a new whole food ball offering for the consumer looking for a great tasting snack while being mindful of everyday health and wellbeing diet.

Quinoa is combined with almond butter and cacao to create rich favours, while a coating of chickpeas adds a surprising crunch. These are an all-natural healthy treat that’s pretty damn delicious too! Taking cues from natural supplements, our design is based around the clean, health and wellbeing proposition of these new snack balls. Rich macro photography depicts the rich flavour cues, while oversized no-nonsense typography shouts the superfood premise on shelf.

Launching initially into Australia, the range has gained rapid traction within the competitive snacking category.

#531 #532 #534 #533

Share This Post:


You might also like…

Hubbards Legendary Locals Plastic: Friend or Foe During a Global Pandemic?

Supermarket News sat down with Onfire's Creative Director, Matt Grantham about how both sustainability and the global pandemic have shaped packaging design and the materials used.

Alice Ferner Onfire Design INTERVIEW: Alice Ferner

Onfire welcomes Alice Ferner as our newest Firestarter. Specialising in brand, Alice is an accomplished artist with a first-class honours degree from Massey.