White Pointer. The Perfect Predator.
White Pointer Boats have been building custom fishing boats for more than 25 years. When sales stalled, they approached Onfire to refresh reinvigorate their brand.
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Our response as an Auckland branding specialist was to develop a new brand positioning that encapsulated all the features of a White Pointer – ‘The Perfect Predator’.
We developed imagery that portrays a White Pointer in conditions the boat excels, specifically engaging White Pointer's core customer, the experienced boatie/fisherman.
Onfire Design in Auckland delivered brand positioning, brand story, style guide and roll out across marketing material, boat show displays, advertising and PR.
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